Under the leadership of Laurens van den Acker, Renault’s Design Department took inspiration from the brand’s new signature ‘Drive the Change!’ and explores Renault’s styling roots to express the company’s powerful human dimension via a new strategy founded on the notion of the ‘life cycle’. This vision also builds on the bonds that are gradually forged between the brand and its customers at watershed moments of their lives, such as when they fall in love, start to explore the world, found a family, begin to work, take time to play and attain wisdom.
The DeZir was the first implementation of this strategy based on the human life cycle. The first step involves falling in love, an experience that is perfectly illustrated by DeZir’s powerful, sensuous styling and bright red finish; red being the colour associated with passion. The ‘Z’ in the name DeZir is a direct reference to Renault’s Z.E. signature, and several features of its design are suggestive of two qualities readily associated with electric mobility, namely advanced technology and light weight.
If you were wondering what is up with the pulsing red light in the seat, well, as Renault put it , the white benchseat seems to float on a red-hued bed of light which, symbolises passion. This lighting gently pulses to a rhythm that suggests a beating heart.
Deep huh? We love it!