Mr. Pravin Shah, Chief Executive, Automotive Division, M&M Ltd with the Verito Executive edition

Mahindra wants a pie of the segment slightly higher than what the Verito was destined for. The Verito Executive Edition will enable that by way of cushy Italian leather on the seats, steering and door inserts. The Executive edition also gets a touch enabled navigation system, and bluetooth enabled audio system. On the exterior, alloy wheels, body decals and Executive edition badging and blue vision headlamps set the Verito Executive edition apart.

Speaking on the launch of the Verito Executive edition, Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd., said, “The Verito Executive edition will add a premium and aspiration quotient to the sedan. Together with the proposition of space and mileage which the Verito is already known for, this new edition will provide premium interior and exterior features to our customers. The features of the Verito Executive edition have been carefully chosen to meet the increasing customer demand and aspiration for a stylish sedan. This will clearly take the Verito to the next level in terms of style, premiumness, convenience and comfort. The Verito Executive edition thus further elevates the status of the Verito Man.”

Mr. Shah further added, “The New Look Verito already offers class-leading space and comfort, excellent mileage, a high performance engine, and a solid build quality which handles Indian roads effortlessly. With the launch of the Executive edition in the New Year, customers can now opt for an even more premium offering at a very sensible price”

The Verito Executive edition has been competitively priced at Rs 7.75 lacs ex-showroom Delhi.