The blue oval reaffirms its status as one of the most creative automotive brands in India that can use social media to its advantage with its new ‘Throw a Pillow’ app that lets you ‘keep your friends awake’ for the Ford Midnight Sale to be held on 5th December 2012 across the 160 Ford dealerships in the country. The Midnight Sale is the start to Ford’s month long ‘December Dhamaal’ campaign.
As with previous midnight sales, various benefits are being offered on the Ford models.
The midnight sale is bigger this year with gifts worth Rs. 3.5 crores for the taking. All customers who book a Ford on December 5 will get a chance to win assured gifts such as LED TVs, washing machines, home theatre systems, microwave ovens and more.
Customers can drop in at any Ford from as early as 8.00 in the morning and as late as 12.00 midnight on 5th December 2012.