The company’s cumulative scooter sales during April to September 2012 were at 58,689 units. Standalone sales in September 2012 touched 8,122 units. Despite tough market conditions, Mahindra Two Wheelers crossed the landmark figure of 4 lakh units.
Viren Popli, Executive Vice President – Strategy and Market Development, Mahindra Two Wheelers said, “Today, Mahindra has a rich legacy of manufacturing powerful, reliable and stylish vehicles designed specifically for Indian roads. With the onset of festive season, we are expecting the buoyancy in market to be restored which will drive growth for new offerings of Mahindra Two Wheelers. An aggressive marketing plan is lined up to ensure this.”
Mahindra Duro DZ continues to be positioned as a ‘ROMBA SOLID’ family scooter while the new Mahindra Rodeo RZ is targetted at young, modern couples. The Flyte is Mahindras equivalent of the Yamaha Ray targetting the fairer sex.
“The new campaign establishes how the scooter range continues Mahindra’s legacy of providing powerful, reliable and stylish vehicles for its customers. It showcases how Mahindra’s expertise in manufacturing high performance automobiles for Indian roads, has been leveraged in the development of its new scooter range.” says Mahindra.