Yamaha has always performed below expectations sales wise in the country compared to its international stature. That can be attributed to the fact the company lost its way for a few years but from 2008 onwards the fortunes of the company have been on the upswing. Still there is enormous potential for further growth in the company and in the last year one has seen a continuous increase in sales leading to the belief that the company is now fighting its way back to the top, where it deserves to be. The month of March, 2012 saw an increase of 15.6% month on month sales in the domestic market alone.
Here is the press statement issued by the company
Triggered by the success of its celebrated product line-up as well as an upturn in consumer sentiment, India Yamaha Motor has registered a growth of 15.6 % in domestic sales during March 2012 as compared to the corresponding period last year. It sold 29,819 units in March 2012 as against 25,786 units sold in March 2011 in the domestic markets. In the Export markets the company sold 12,067 units in March 2012 as compared to 10,982 units in the same month last year. The overall sales stood at 41,886 units in March 2012 while 36,768 units were sold in March 2011, thereby registering 13.9% overall growth.
Commenting on the results, Mr. Hiroyuki Suzuki, CEO & Managing Director, India Yamaha Motor Pvt. Ltd. said, “We are pleased with the encouraging response we have been receiving for our deluxe & premium segment bikes such as the YZF-R15 Version 2.0, FZ series & SZ series. We are planning to strengthen our Best 3S (Sales, Service & Spares) set up in tier-2 & tier-3 cities and increase sub-dealers in the rural areas to further boost our sales in the coming months.”
Yamaha continues to reinforce its relationship with the customers and has launched the ‘YES!YAMAHA’ campaign that endeavors to provide the Best 3S Experience so that the customer always appreciates Yamaha and accepts the brand like the word “YES”. The company is making steadfast efforts by conducting consumer-centric marketing initiatives such as Yamaha R15 One Make Race, Yamaha Safe Riding Science (YSRS) for college students & kids, Yamaha Service Camps to name a few.
About India Yamaha Motor Pvt. Ltd.
Yamaha made its initial foray into India in 1985. In August 2001, Yamaha India became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in the motorcycle manufacturing company “India Yamaha Motor Private Limited (IYM)”.
IYM operates from its state-of-the-art manufacturing units at Surajpur in Uttar Pradesh & Faridabad in Haryana and produces motorcycles both for domestic & export markets. With a strong workforce of more than 2,000 employees, IYM is highly customer-driven and has a countrywide network of over 400 dealers. Presently, its product portfolio includes VMAX (1,679cc), MT01 (1,670cc), YZF-R1 (998cc), FZ1 (998cc), Fazer (153cc), FZ-S (153cc), FZ (153cc), SZ, SZ-X & SZ-R (153cc), YZF-R15 Version 2.0 (150cc), SS125 (123cc), YBR 125 (123cc), YBR 110 (106cc) and Crux (106cc).