The the prestigious “red dot award design concept” went to the Unimog design concept. On 25 November, Kai Sieber, Head of Design Mercedes-Benz Commercial Vehicles, accepted the award in Singapore. Designers Gordon Wagener and Bertrand Janssen have also worked on the concept.
red dot, is a design institute based in Germany with ‘red dot design museums’ in Germany and Singapore. Every year the institute awards design talent. As a top professional design competition, this award enjoys a high international reputation. Companies, institutions, research centres and design studios all take part. The winners in the different categories are selected from a total of over 3,000 project submissions
We’ve featured the Mercedes-Benz Design Concept in a previous design feature here.
The design concept though is not intended as the prototype for a future Unimog generation, although certain details could certainly be incorporated in future. The design study continues the development history of the Unimog, displaying a highly innovative character and an exceptional degree of flexibility, just like the series production Unimog in its many applications around the world.