Hero MotoCorp’s new logo and its two new products under the new brand name of “Hero” were unveiled at the O2 Arena in London amidst great fan fare. Invitees included Bollywood heart throbs Shah Rukh Khan, Ranbir Kapoor and Anushka Sharma, Boris Becker the great tennis player of yesteryears, F1 driver of the past David Coulthard and India’s cricketer Irfan Pathan.
Hero MotoCorp has outlined an aggressive plan for the future which includes a full fledged R&D which will be churning out Hero’s own designs and products in about five years time, a parts manufacturing facility at Rajasthan and two new factories in the Western and Sourthern parts of the country. Hero MotoCorp also unveiled its first two products that will be launched as just “Hero”. One of them is a motorcycle and the other a scooter. The scooter is called the “Maestro” and features the same engine as the Activa and Aviator scooters from Honda. The motorcycle which is a go anywhere dual terrain vehicle has been named the “Impulse” and is of 150cc engine capacity. This bike is sold by Honda in Brazil as the Honda NXR 150 Bros.
If you are wondering what happened to the whole separation with Honda (since the new products are also from Honda), let us tell you that Hero has a technical tie up with Honda till 2014. In fact, the company could have called itself Hero Honda till 2014 but chose to create a new identity ahead of time so that by the time the collaboration fully ends the new company would already have been on firm footing.
Here are pictures from the launch and our very big thanks to the Overdrive Magazine from which’s website we have taken the liberty of taking the launch pictures.
New logo of Hero MotoCorp: This taken from Indiancarsbikes.in
All Pictures Courtesy: Overdrive.in
Hero Impulse
Hero Maestro
