Tata Motors has been stung by criticism of its Nano and also the fiasco around fires that broke out in brand new cars. Its sales have been nowhere near the targets that Tata had in mind. So after dismal sales towards the end of last year, Tata has aggressively been marketing the Nano. It also started selling it from Big Bazaar outlets. Apparently that strategy has met with success because the numbers of Nano are increasing and Tata seems to have decided to also sell it from its own superstore Westside. Daewoo did this with its cars, especially the Matiz in the United Kingdom to target women customers. That strategy met with some success but the company collapsed in South Korea under allegations of corruption.