Ducati Monster 795 : Front

Ducati has decided to establish an official presence in India ‘in response to growing demand and in order to reorganize its distribution network’.

Precision Motor who has currently been the sole official importer of Ducati motorcycles, will continue to provide customer support until such time Ducati is able to establish its own distribution network. Precision Motor plans to retail Ducati products in selected locations in India, says the press release from Ducati. We aren’t exactly sure what this means since Ducati also mentions that they’re ending the relationship with its ‘former importer’. We’ve reached out to Ducati for confirmation on the same.

While Ducati officially thanks Precision Motor for its efforts in importing and distributing its motorcycles into India since 2008, we believe the executives at Bologna can’t wait to get out of this partnership that has been at the receiving end of the ire of too many disgruntled customers. Ducati has been bombarded with numerous complaints from customers who haven’t had their bikes delivered even months after the payment has been done. The Precision/Shreyans group was also recently terminated in favour of Volkswagen’s distribution network by Porsche.

Outlining how growing consumer and commercial expectations had driven this decision, Cristiano Silei, Vice President Sales and Marketing of Ducati, said: “We consider India an extremely important part of Ducati’s future global strategy and will strengthen our presence in the market with premium services and a larger network that will be in line with our global standards. Our entry into the Indian market is therefore a first step in this direction.”