After all that talk of giving up on the 100cc segment, Bajaj Auto continues its offensive on the 100cc segment with the launch of a new 100cc bike – the Discover 100M. Powered by Bajaj’s patented 4-valve DTS-i technology, the bike makes 9.3 PS while delivering fuel efficiency of 84 km/l (as per CMVR norms).
Elaborating on the strategy, Mr K.Srinivas, President (Motorcycle Business) said, “The Discover series of bikes have redefined the “Mileage Bike” segment. In this segment the competition offer only plain Jane very basic bikes as the predominant consideration of the customer is Mileage. Thanks to our patented twin-spark, 4 –Valve engines we are able to “Power Up” the Mileage bikes – the Discover 100M gives 9.3 PS power and yet delivers 84 km to the litre.”
He continued, “Further these ‘Mileage Bikes’ in their quest to be economical deprive the consumer of exciting performance and features. The new Discover 100M offers the best of all worlds – “Advanced Technology”, “Amazing Mileage”, ”Great Power”, “Excellent Speed” and “Brilliant Features”. The Discover 100 M completely redefines the mileage segment and is therefore the “Mileage Bikes Ka Naya Satya.”
The Discover 100M will be priced at Rs. 45,996 (ex-showroom Delhi). It will be available in five colours – Flame Red, Brilliant Blue, Midnight Black (Red decals), Midnight Black (Blue decals) and Midnight Black (Olive Decals)
The Discover 100M gets electric Start as Standard. Other features include Gas filled Nitrox Suspension, Low Maintenance Battery, Petal Disc Brake and Premium Aluminum side sets.