Yamaha Motor Research and Development Pvt Ltd

Yamaha has established a new R&D headquarters in Surajpur, Uttar Pradesh. This is Yamaha’s second Integrated Development Center and fifth overseas R&D quarters.

Not unlike the other R&D centres in Italy, Taiwan, China and Thailand, the headquarters in Surajpur will mostly execute “change drawings” operations, working to make changes to existing design, maintenance and production standards. This will enable Yamaha to optimise the models for the Indian market and provide low cost models to customers.

Speaking on the occasion Mr. Hiroyuki Suzuki, CEO & Managing Director, India Yamaha Motor Pvt. Ltd. said, “We at Yamaha strongly believe in constant innovation. The R&D centre will help us to put channelized effort in conceptualization of new models and parts keeping in mind the changing customer preferences. This will help us not only to develop models and parts for India market but also to develop models and parts for export markets as well”.

Explaining the development further, Mr. Toshikazu Kobayashi, Managing Director, Yamaha Motor Research and Development India Pvt. Ltd. said, “We plan to achieve lowest cost models and parts in the world through INDRA (Innovative and New Development based on Responsible Analysis) activity meant to provide optimized specification thorough investigation in product life cycle. This activity will significantly help us in reducing the cost yet rolling out products that meet all customer aspirations and market standards.”