“Our Facebook wall is plastered with love and support from fans. Audi has clearly and successfully demonstrated that it is the coolest brand in India.” said Mr. Michael Perschke, Head, Audi India.
We bet this wasn’t a surprising milestone for Audi India. The brand has been consistently engaged in conversation with its fans over the entire year making use of not just launches in India, but even international sporting events like the 24 Hours of Nurburgring where Aditya Patel was the first Indian to compete in the event. It isn’t unusual for Perschke himself to respond to fans tweets and accept words of admiration on behalf of the brand.
US Social Media Benchmarking Company Unmetric, recently ranked Audi India as No. 1 auto manufacturer in India on social media. Globally India is the second fastest growing community for Audi, just behind Audi USA.
Audi’s unending torrents of contests have helped as well. Currently the brand is running the #loveaudi contest which will see the final winner flying to Europe to witness Aditya Patel racing. Other prizes include a weekend with the Audi Q3, exciting Audi merchandise, miniature model cars and iPads.
“Appreciation from 2 million fans on Facebook is a testimony of Audi’s growing popularity amongst youth and the aspirational value that they associate with our brand. A mix of highly engaging content, fun contests and consistent messaging were the key factors that have helped us in reaching this milestone.” said Mr. Perschke.