Yearly Archives: 2012

FP 1 was on a dirty track surface, where Ducati Team riders Nicky Hayden and Valentino Rossi spent the single 45 minute session working on finding a race setup, as well as continuing to familiarize themselves with the still-new Desmosedici GP12. Toward the end, the American managed to post the third-fastest time of the session, while Rossi, who used just a single hard tyre, finished the night tenth-quickest. While Hayden switched to soft compounds to set a better lap time, Rossi continued on the hard compound trying to put in more laps and familiarize himself with the machine and the track.

FP2 and FP3 was slightly better. Although the area was buffeted by fairly strong winds for much of the day, the surface grip improved compared to last night’s dusty conditions, forcing the riders and their teams to adapt their setups accordingly.

Both Nicky Hayden, seventh at the end, and Valentino Rossi improved their performances, with the Italian in particular working with the hard tyre, consistently lowering his times with the race setup. Only in the final exit did he mount a softer tyre, with which he posted the eighth-best time of the day.

Valentino Rossi

MotoGP : Valentino Rossi, Ducati Team at the Qatar GP Free Practice Photo 09

FP3 : 8th (1:56.535)
FP2: 7th (1:57.274)

“Today went pretty well, and I’d say that the last session was the best. The position is nothing fantastic, but on the positive side, I’m very consistent with the hard tyre. The front of the bike is giving more feedback, so I can push more, which is very important, and the bike is very fast at the end of the straight. The understeer is still there, but now I think we have a place from which to work. We hope to improve two or three small things with the setting for tomorrow, and we’ll try to qualify on the second row.”

MotoGP : Valentino Rossi, Ducati Team at the Qatar GP Free Practice Photo 02MotoGP : Valentino Rossi, Ducati Team at the Qatar GP Free Practice Photo 08
MotoGP : Valentino Rossi, Ducati Team at the Qatar GP Free Practice Photo 04
MotoGP : Valentino Rossi, Ducati Team at the Qatar GP Free Practice Photo 10MotoGP : Valentino Rossi, Ducati Team at the Qatar GP Free Practice Photo 11

FP1: 10th (1:57.914)

“It’s the first practice and I used the hard tyre the whole session, trying to do a lot of laps in order to understand it. The new tyre is much better for warming up, so good for safety, but it started to slide a lot after some laps and made some of the understeer worse. We have to work with the setting and also the electronics. The soft will be important for Saturday, but the hard will be the tyre for the race. Tomorrow we’ll try to do better.”

MotoGP : Valentino Rossi, Ducati Team at the Qatar GP Free Practice Photo 03MotoGP : Valentino Rossi, Ducati Team at the Qatar GP Free Practice Photo 05
MotoGP: Jeremy Burgess and Valentino Rossi,  Ducati Team, Qatar GP Free Practice 01

Nicky Hayden

MotoGP : Nicky Hayden, Ducati Team at the Qatar GP Free Practice Photo 04

FP3: 7th (1:56.402)
FP2: 7th (1:56.782)

“As the track is cleaning up, we’re getting more grip, but in a way that’s hurting us since I’m also getting more chatter. When that happens, I can’t keep my lean angle, and I run wide, especially in the flat corners. We tried some different springs but haven’t found the right solution yet. Chatter is so strange and inconsistent sometimes, but we’ll have a look at the data and do our best to sort it out. My pace isn’t great, but although I’m not thrilled with how the day went, the bike is certainly doing well on top speed, which is going to be important in the race.”

MotoGP : Nicky Hayden, Ducati Team at the Qatar GP Free Practice Photo 02MotoGP : Nicky Hayden, Ducati Team at the Qatar GP Free Practice Photo 05

FP1: 3rd (1:56.924)

“The first session went well. This track is a lot different than what we experienced in Jerez, more open and a lot wider. It was quite dirty and not very grippy, which helped us a bit. We started off on the hard tyre and then switched to the soft for the last exit, and I was able to do a nice lap. In general we were pretty fast and consistent, and I’ve certainly had worse sessions here, but we’ll just stay calm, keep trying to improve and try to get a good grid spot on Saturday night. It’s just one session, and there’s a long way to go. Sunday night is what counts, and it would be nice to get this team a result it deserves.”

MotoGP : Nicky Hayden, Ducati Team at the Qatar GP Free Practice Photo 01MotoGP : Nicky Hayden, Ducati Team at the Qatar GP Free Practice Photo 06

VITTORIANO GUARESCHI, Team Manager

“It was an off-season marked by hard work, with a lot of effort expended by Ducati and all the guys in the racing department. Valentino and Nicky also had to work hard on the track, and despite some difficult moments during the winter, which I think is normal when you work on this kind of a schedule, we come to Qatar with a decent base. It’s a starting point, or rather one of the steps along the path that we’re following. We know that other steps await and we’ve planned for them, and as always, the races will give us more accurate answers than the tests. Although our priority will be to work toward putting Vale and Nicky in the best conditions possible for Sunday, I’m sure that we’ll also gather important information to help us continue improving our bike.”

Jorge Lorenzo, racing for Yamaha Factory Racing Team finished in second place in the penultimate practice session 0.214 seconds behind leader Casey Stoner as he continued to develop his set up. A strong final session on hard tyres was then delivered before a softer rear option at the end provided the extra speed to take the top spot, 0.154 seconds ahead of fellow Yamaha rider Cal Crutchlow who was then in second.

Jorge Lorenzo

“I am very happy with today because we improved a lot on yesterday’s lap time. I’m also happy for Cal in second, the bike seems much better than last year for us. I think we have even more potential for improvement tomorrow. We still have a few issues to solve, especially corner entry, but we manage to keep a good pace. I’m going to try my hardest for qualifying tomorrow and see what we can do.” said Jorge Lorenzo.

MotoGP, Jorge Lorenzo Yamaha Factory Racing Qatar GP Free Practice 02

2011 Championship runner up Lorenzo has a strong record at Qatar, starting every premiership MotoGP race there from the front row and always finishing on the podium. An outright Losail victory has so far eluded him, something he aims to put rights this weekend, says Yamaha.

MotoGP, Jorge Lorenzo Yamaha Factory Racing Qatar GP Free Practice 03MotoGP, Jorge Lorenzo Yamaha Factory Racing Qatar GP Free Practice 04

MotoGP, Jorge Lorenzo Yamaha Factory Racing Qatar GP Free Practice 05MotoGP, Jorge Lorenzo Yamaha Factory Racing Qatar GP Free Practice 06

“I’m very excited to finally make a race and see how we are compared to our rivals. Qatar was a good race for us last year but I think this season we have a slightly more competitive bike so I am hoping for good things to happen. Because of my hand injury it has been a long time since I was in a race so I am really excited for Sunday. I have been training a lot for this season; I’m feeling very good and very happy with the bike as well.”\

Jorge Lorenzo, Yamaha Factory Racing

Ben Spies

Ben Spies experienced a less fortunate final practice session this evening. The Texan had embarked on a race simulation but lost the front end early on, possibly due to a cold front tyre. Spies was unhurt and returned to the garage to continue the session. Luck eluded him again, as his second bike faced technical issues and he had to stop. He finished 11th.

MotoGP: Ben Spies, Yamaha Factory Racing at the Qatar  GP,  Free Practice 02

“It was a rough session tonight, we’ve had a good weekend up to now, unfortunately tonight was the most important session for us. I went out to do a race simulation and I think I didn’t let the front tyre heat up properly. I need to check the data to confirm it but I put the blame firmly on myself for it. Unfortunately the second bike just didn’t run right so a wasted session for us.” he explained.

MotoGP: Ben Spies, Yamaha Factory Racing at the Qatar  GP,  Free Practice (Photo 03)

Before the start of the weekend, Spies was very excited about getting back to racing after a long monotonous period of testing.

“Finally! I think testing can get a bit dull after a while so I’m happy we now get to go and do some racing at last. We’ve worked really hard over the winter; the Yamaha Engineers have done a great job so we’ve got a pretty good bike to race with at the weekend. Let’s get out there on Thursday and start finding a set up and see how it feels. It’s always special to race at night under the lights, we’re going to give it 100% and put on a good show!”

Well, let’s just hope his performance at free practice is not an indication of the entire weekend.

MotoGP: Ben Spies, Yamaha Factory Racing at the Qatar  GP,  Free Practice (Photo 01)MotoGP: Ben Spies, Yamaha Factory Racing at the Qatar  GP,  Free Practice (Photo 04)

Team Quotes

Wilco Zeelenberg, Yamaha Factory Racing Team Manager

“A very good final free practice, the speed is good and we solved some issues from yesterday. We went the wrong way initially then found the right path to go in. We know exactly what we have to do for tomorrow, if the track improves and we can get the corner entry better then we are ready to race.”

Massimo Meregalli, Yamaha Factory Racing Team Director

“Definitely the third practice didn’t go how we expected. Unfortunately Ben crashed and we couldn’t test a different set up. When he jumped on the second bike it had an electrical problem that didn’t permit us to continue with the session. We tried to fix it but it wasn’t possible within the time so we have missed a session. The guys are going to have a long night to be ready for tomorrow. Ben will push hard in qualifying to get a good position. Jorge did a great job, pushing hard and consistently to set the pace.”

Link to Yamaha Factory Racing Wallpapers

Shown in the 2010 Auto Expo as the the RIII concept, it was Maruti’s announcement that it was getting into the MPV space but positioning its vehicle below the Innova. The RIII, now better known to us as the Ertiga will be launched April 12th.

This compact multi purpose vehicle that can have 6 to 7 occupants was unveiled at the Auto Expo. The Utility Vehicle (UV) segment accounts for around 14 per cent of the Indian automobile industry, a 66 per cent (two third) of these are Multi-Purpose Vehicles (MPV), the segment where Ertiga is positioned, says Maruti. This segment also has shown a growth of 14 percent.

Maruti Suzuki Ertiga unveiled at the 11th AutoExpo in New Delhi

The interiors feature a 3-spoke, tilt adjustable electric steering, twin AC, audio system (USB Compatible, 4+2 speakers), steering mounted audio controls, central door locking and keyless entry, multi information display, power windows with auto down and electrically adjustable mirror.

Maruti Suzuki Ertiga InteriorsMaruti Suzuki Ertiga Interiors Rear

The all new powerful and light weight K-14 VVT petrol engine will debut on Ertiga. The Ertiga’s diesel variant will be powered by the 1.3 litre DDiS Super Turbo diesel engine. The Indian specification Ertiga with a petrol engine delivers a peak performance of 70kw@6000rpm and a maximum torque of 130Nm @ 4000rpm. The Certified fuel efficiency of Petrol Ertiga is 16.02 km per litre.

Maruti Suzuki Ertiga  : Side ViewMaruti Suzuki Ertiga  : Rear 3/4

The Ertiga with the high powered Diesel engine in India will deliver a peak power of 66kw@4000rpm and a top end torque of 200Nm@1750rpm. The Certified fuel efficiency of Diesel Ertiga is 20.77 km per litre (India Cycle).

The Ertiga offers a three-row flexi-seating options for 7 passengers (2x3x2). Each row of the car has been designed keeping in mind the occupants seating requirements says Maruti.

Maruti Suzuki Ertiga  : Rear Maruti Suzuki Ertiga : Exhaust and spare wheel

Lotus F1 Team recently announced that Naoki Tokunaga, Deputy Technical Director, will leave the team at the end of this week to become Renault Sport F1’s Technical Director – New Generation Power Unit. Lotus F1 team claims his input on the design of the E20, including on KERS systems and integration, has been invaluable. The position of the Deputy Technical Director will be vacant for some time, will this make a difference in Kimi and Romains’ performance in the Chinese GP?

Kimi Raikkonen in discussion with the Lotus F1 Team at F1 2012 Malaysian Grand Prix

Kimi Räikkönen

Despite grid penalties and mixed weather conditions, the Iceman kept his cool in the heat of Malaysia to produce another fine performance. Now, Kimi looks ahead to China confident that the E20 can move further up the grid.

Two races in – how does it feel to be back?
Two races done, eighteen to go. So far it has been more or less alright for me and the racing isn’t any different than before. The E20 certainly feels good. We’re working to get the steering exactly right for me – and we’re almost there. The speed in the car is good – and this applies to qualifying and race pace. It’s been two frustrating races in terms of where we started. We shouldn’t have started so far back in Australia, and the penalty for changing the gearbox before the Malaysian Grand Prix cost us finishing positions too, but that’s motor racing.

The E20 certainly seems to have good pace…
We can say it looks good so far. The car was very good in qualifying at both races. Romain was third in Australia then I was fifth fastest in Malaysia. At Sepang it could have been better. I made a couple of mistakes in the final run in Q3. I lost some time there, so it could have been better than fifth, fourth or even third. I felt the speed was there in the car. Obviously, it was a good car to qualify.

Race pace doesn’t seem bad either; you’re back to setting race fastest laps…
The race was difficult with the conditions and honestly the best approach was to fight to keep the P5 position. When I first went out on the slicks it was so dark that it was difficult to see the dry line on the circuit. Once I could make out the line I drove fast enough to keep the position. I felt that there was more pace possible from the car but I didn’t want to take any risks. To set the race’s fastest lap is nice, but not as good as winning.

How was the feeling with the Pirelli wet tyres?
It was my debut with the latest wet weather tyres. When the lights went out, I had to take it easy, because I simply didn‘t know how they would behave. Obviously we had done only one installation lap with them beforehand, so we didn‘t even know how to adjust the front wing for the wet race. But the start went okay, we actually managed to gain a few places, but then there was an incident with a couple of cars in front of me, so I had to go on the grass again like in Australia to avoid them. I lost some places, but I made it through the first lap, anyway.

What are your thoughts of the Shanghai International Circuit?
It’s just another race track – I don’t have particular favourites or anything like that. It’s quite similar to Albert Park and Sepang in what it requires from the car so that should be good for us. We have some new parts for the E20 so that should also be good. I’m sure all the other teams have new parts for their cars too, so we won’t know where we are until we get there.

You’ve gone pretty well in China before, you must have a good feeling going there?
I won there in 2007 and that was a good feeling as that was the year I won the World Championship. It’s a proper race track and there are good opportunities for overtaking. Our car looks good so let’s see what happens when we get out on track.

Are you happy with the development progress of the E20 and the evolving relationship with the team?
The team is working very hard to keep us going to the right direction. Obviously, we have a good and solid car to work with. It has been quick everywhere so far. The weather and other situations at the two races we’ve had mean we haven’t seen the best of it. I feel comfortable with my relationship with the team. It’s clear they are racers like me and that is the best way to get the maximum from the season.

Romain Grosjean in the Lotus E20 Renault at F1 2012 Malaysian GP Qualifying (Photo 2)

Romain Grosjean

The season has started with a great deal of promise, but ultimately not the results deserved for Romain. With another new track to learn in China, the Frenchman is looking for a fresh start to kick off his season

After some time to pause and reflect, how do you feel things are going now we’re two races in to the season?
We can certainly say that we have good performance from the car. We’ve got through to Q3 at both races so the car is performing very well. We were able to fight for the front row in qualifying and the pace in the race is very good. In China I hope we can have a more standard race with everything in order with regards to the start, the race – and not a crazy amount of water on track as we did at Sepang – and we can finally achieve the good result which we are capable of.

Two short races – is this now an issue for you?
When you make mistakes you have to admit it and not repeat that mistake. When it’s not your fault – well it’s not your fault. The first two races were tough and we didn’t get a result. On the other hand I know that we can do some great things in the future races. My season starts properly in China.

What do you think of the Shanghai circuit?
It will be my first time driving the circuit. I’ve been watching some on-board videos and it looks pretty nice. I hope it will suit the E20.
We have a new package which will hopefully be beneficial. I’m looking forward to discovering another new circuit. There are plenty of good, interesting corners by the looks of it. If we get a good result I’m sure it will become a track that I love.

How excited are you about a new aerodynamic package coming for the E20?
It’s great to see how much the factory is behind us and working very hard to give us updates. We’ve had a promising start to the season and we all want to get the best in every area, so a new aerodynamic package is quite exciting; I can’t wait to see how it looks and then experience how it feels on track. Then, most importantly, I want to see the lap time gain.

Now you’ve had some decent track time at two Grands Prix, how comfortable are you feeling with the car and how close are you to delivering 100% from the interaction between you and the E20?
The E20 gives me a great feeling. We have seen some interesting things in Malaysia and we are always learning more about how it reacts. We gained a very good impression at Australia and Malaysia. We have a few areas where we know what to do and a few areas where we know what not to do in terms of set-up. I’m sure for Shanghai we will be able to find the best set-up quicker than at the first two races. I think there is still scope for me to feel more comfortable and confident with the E20, but it’s a very nice car to drive and with the new aero package it should be even better; then with all subsequent packages better and better…

How intense did you find the first two races with your return as a Formula 1 race driver and the back-to-back nature of the two Grands Prix?
A race weekend takes a lot of time and a lot of energy. But when you are in the car, the adrenalin takes over and you never feel tired. When you get back home, you normally need a bit of a rest. You relax and it’s then that you feel tired. Over the race weekend there’s so much happening that you don’t have time to feel tired.

Compared to last year, where do you think we are in the relative order?
We’re definitely a step forwards, we just need to be able to show this in a normal race. We’ve seen that we are looking good in qualifying where we’ve been either the second or third fastest team which is very good. There are a few areas we need to improve in the race but we are definitely on course this season.

Shanghai International Racing Circuit Track Map

Here’s Trackside Operations Director Alan Permane’s comments on the various corners of the track.

The circuit layout has two straights and a mix of corners, from tight hairpins to flowing curves and radial turns. The constant changes of direction mean correct engine mapping is extremely important to give the drive out of the corners. Turns 12 and 13, the radial corner that leads onto the longest straight on the circuit, demand particular attention.

TURNS 1 + 2

These can be bumpy which unsettles the car. This makes braking difficult in the entry phase of the first corner. Turn 1 leads straight into turn 2 and can be viewed as a single, increasing radius corner which places a lot of load on the front tyres. Tyre management in this corner helps with the durability of the tyres.

TURNS 3, 6 + 10

There are heavy traction demands out of these corners.

TURN 4

Heavy braking here.

TURNS 7 + 8

Good high speed change of direction required here.

TURN 9
Braking into turn 9 is tricky – transition from high speed corners into heavy braking. Exiting is important as it sets the car up for turn ten on to the following straight.

TURN 13
Turn 13 is banked providing an interesting challenge for the drivers.

TURN 14
One of the most high-speed features of the season, the cars have to slow for turn 14 at the end of the long straight. Although this is one of a few heavy braking areas around the track, these are well spread over a lap so the brakes have sufficient time to cool – it’s not a harsh track on braking.

Kimi Raikkonen and Alan Permane, Trackside Operations Director, Lotus F1

Kimi Raikkonen and Alan Permane, Trackside Operations Director, Lotus F1

 

The Lotus F1 Team also gives some info on what kind of a setup the cars will have for the Shanghai track.

1. REAR WING

Slightly less downforce than in Sepang and Albert Park in deference to the opportunities for overtaking provided by the two straights in Shangai.

2. BRAKES

Shanghai is not a severe circuit for brakes. There are some heavy braking zones of up to 5G of deceleration – turn 1 into 2, turns 6, 11 and 14 but they are well spread over a lap giving time for the discs and pads to cool.

3. SUSPENSION

Kerbs are low meaning that the right height can be lower than would otherwise be necessary. Bumpy braking zone into turn one tests the car’s damping capabilities. The set-up needs to encourage good change of direction from the car at both high speeds (turns 7-8) and low speeds (turns 2-3 and 9-10).

4. TYRES

Pirelli’s P Zero White medium and P Zero Yellow soft tyres will be nominated. The asphalt is not especially aggressive and temperatures are not particularly high, so there will not be a lot of degradation. There are some significant lateral forces on the car in turns 1, 8 and 13.

5. FRONT WING

Front wing gives slightly less load than at the previous two circuits.

6. ENGINE

Shanghai is about in the middle of the table for the stresses it puts on engines. There is one very long straight where the engine is pushed to its most severe usage, but the rest of the circuit features 16 medium to low corners meaning the engine is used at relatively lower revs for the rest of the lap. The straight between turns 13 and 14 gives Shanghai the longest straight on the F1 calendar. Gear ratios are therefore carefully calculated to trade off acceleration and maximum speed taking account of aero set-up, engine power, weather, KERS and DRS usage. Short ratios favour acceleration; a longer top gear ratio permits higher maximum speed.

Shanghai International Racing Circuit Track Map

Round three of the 2012 Formula One World Championship, the UBS Chinese Grand Prix, takes place at the Shanghai International Circuit on Sunday 15 April. The 5.451 km Herman Tilke designed circuit made its debut on the calendar in 2004 and is shaped to represent the Chinese ‘shang’ character.

Highlights

  • Since 2004, the eight races have been won by seven different drivers; only Hamilton has won twice (in 2008 & 2011)
  • The 1170 m back straight is among the season’s longest, with the cars at wide open throttle for 15.5 seconds
  • At peak revs on that straight, the engine’s pistons will be accelerating at 81,000 m/s2 , equivalent to over 8,250 G

Mercedes AMG Petronas is grappling with one important question. Why have the cars been competitive in the qualifying sessions, but nowhere at that level in the races?

“In both races, our problems have been related to getting the tyres into the correct working window,” explains Team Principal Ross Brawn. “However, at each race it was at different ends of the scale: in Melbourne, we overheated the tyres – it was under control on Friday, then we developed the set-up in a direction which did not prove helpful in the warmer conditions. In Malaysia, having done a lot of work in practice to make sure we didn’t suffer from the same problem, the cooler conditions on Sunday dropped us out of the window again.”

The temperatures on Friday and Saturday hovered around the mid-40s in Sepang and dropped to around 30˚C during the race! Instead of needing to protect the tyres from overheating, the team had to work again to generate tyre temperature in the cooler conditions. This was a situation not exclusive to Mercedes AMG Petronas but most of the other teams on the grid.

“The result in Malaysia was a great one for Formula One – but certainly not what would have been predicted before the start,” continues Brawn. “Like other teams at the front of the grid, we spent two days getting tyre temperatures down – and then, in the race, found that we needed to work the tyre harder. The cooler conditions reversed what was needed from the cars.”

Brawn is also convinced of the potential of the F1 W03. He says the fundamentals of performance : enough downforce, horsepower and good chassis are all there. “We have too narrow a window in which we are operating the car – and we have to broaden that, and build more tolerance into how we are using the tyres,” explains Brawn. He also emphasizes that “nothing has been consciously done to focus on making the car quick in qualifying, and not so good in the race – with DRS and the number of pit stops – there are no real rewards for doing so.”

“Using the tyres properly is vital for success, and it depends on a number of factors, including set-up, the downforce the car is generating and the drivers’ approach. Within the set-up variations we can choose, we have the opportunity to find the right solution. But it’s a learning process, and we missed the mark at the first two races.”

Michael Schumacher & Nico Rosberg : Malaysian GP

Michael Schumacher

“When I think about the Chinese Grand Prix, the fans are the first thing that comes to mind. For many years now, I’ve had a big and loyal fan base there, and it’s still very touching to see the lengths they go to in supporting me. A big thank you to all of them! As for the race itself, I’ve never had much luck in Shanghai, apart from my win in 2006; however that could change this year. In the first two races of 2012, we didn’t manage to maintain our qualifying pace in race conditions. We’ve been working intensively on this, so that we can offer our fans a strong performance in China.”

Nico Rosberg

“I have good memories of the Chinese Grand Prix as I was on the podium there in 2010 and led the race last year. I like the Shanghai International Circuit very much with its many unique, long corners. For me, China is really the start of the season as the first two races have not gone to plan. The track is quite different to the first two, as it demands more from the front tyres than the rears – in other words, what is termed a front-limited circuit. We know that we have a quick car, but we are looking to improve our long run pace in China next weekend and to have a better race performance.”

Ross Brawn, Team Principal

“The Chinese Grand Prix takes place at the very impressive Shanghai International Circuit and has really established itself on the Formula One calendar in recent years. China is an important and growing market for our sport, and indeed for Mercedes-Benz, and we look forward to our annual visit next week. On track, we hope that the weekend will prove more successful than the first two races of the season where our race results did not match expectations after a positive start to both weekends. A lot of hard work and analysis has taken place back at the factory since our return, and I hope to see these efforts pay dividends next Sunday in Shanghai with a performance which reflects the capabilities of the F1 W03.”

What then of prospects for Shanghai? Practice data from Sepang indicated that, in dry conditions, race performance should have been more consistent than in Melbourne. China will provide an opportunity to confirm this. “Our analysis since Malaysia has given us an even better understanding, and we have plans and actions in place to improve our tyre management,” concludes Brawn. “We clearly have a reasonably quick car – we have shown that in qualifying – and now we have to convert our speed into race performance.”

Norbert Haug, Vice-President, Mercedes-Benz Motorsport

“The first two races of the 2012 Formula One season have been ones of unfulfilled promise for our team. Michael’s second row qualifying positions were less than half a second from pole in Australia and Malaysia, however at both events we did not convert our qualifying speed into a consistent race performance on Sunday when it counts. Since the last race in Malaysia, the team has conducted analysis of our tyre usage during the first two rounds, and how we can improve. The Chinese Grand Prix will provide an answer on our progress, although weather conditions and circuit characteristics will be different to either Melbourne or Malaysia. The 1170 metre back straight accounts for over 20% of the lap distance, the cars exceed 285 kph on four different occasions, and nine of the circuit’s corners are considered to be low or medium speed, with five taken at less than 100 kph. Our team has been hard at work since Malaysia, and we hope to be able to translate our learning process into consistent and competitive lap times on race day in China.”

Addressing customer requirements Mahindra now fits an air conditioning unit to the Thar CRDe  right before it rolls off the production line. The price is listed as Rs 6.86 lakh (ex-showroom Delhi).

The Thar still doesn’t get a hardtop, though enthusiasts argue the AC should be just as effective with a soft top.  We’ll just have to drive one to find out what works better.

The trend in the SUV market has been down sizing.  This trend was started by the Germans and both Audi and BMW have been doing this.  BMW has the X5, the X3 and X1 but was stunned when Audi launched the locomotive like Q7 which was nothing like anything before.  Consolidating the success of the Q7, Audi went on to launch the smaller Q5 which did equally spectacularly in the markets worldwide, India included.  Now Audi is taking the competition to the X1 from BMW by announcing the launch of the Q3. Audi must be giving sleepless nights to the competition.  After all it is growing phenomenally in the new year and has emerged as an entity with a brand recognition which is on par with its German competitors Mercedes Benz and BMW.

Here is the full press release from Audi

German luxury carmaker Audi is set to launch Audi Q3 in the Indian market soon. The Audi Q3, recognizable as the youngest member of the large Audi family joins Audi Q7 and Audi Q5 which are already dominating the luxury SUV market in India. The Q3 is expected to further strengthen the dominance of Audi in luxury SUV segment in India and replicate its success in an entirely new segment riding high on its past track record.

Audi Q3, the premium SUV in compact form displayed by Audi in India during the Auto Expo 2012 is expected to help Audi carve out a new market segment in India. Audi Q3 is learnt to have generated tremendous interest among customers with many enquiries already reaching the dealerships. Industry experts are unanimous in their forecasts about excellent potential of the Audi Q3 in India.

Audi India has positioned Audi Q3 as a sporty, efficient and versatile urban vehicle.  Every aspect of Audi Q3 showcases Audi technology – the body, the drivetrain, the chassis and the assistance and multimedia systems. Many of its solutions are straight from the luxury class. The Audi Q3 is a practical companion for everyday – an urban model that feels at home anywhere. These qualities make the Audi Q3 an apt choice for the youthful customer that the brand wants to attract. Centred around the theme of ‘Start Young’, the Audi Q3 saw an impressive introduction this year at the Auto Expo where Bollywood actress Katrina Kaif unveiled the model. And going by the initial excitement that the Q3 has raked up it is clear that it is not only the high-flying jetsetters that are driving in the Audi luxury but it is a hot favourite even with the young go-getters that want a slice of the Q life.

The strong performance of Q3 is expected to take the sales of Audi India a notch higher even as the brand has entrenched itself firmly as the fastest growing luxury brand in the country. Audi had recorded sale of 5511 cars from January to December 2011 registering a yearly growth of 84%. The company has announced a sales target of 8000 cars for this year and Audi Q3 is expected to play a major role in achieving these numbers.

Audi India has already seems to have struck the right chord with the customers here, with India being the fastest growing market globally for the company. Audi is further well positioned to realise the target it has set out for itself, thanks to the fact that Sports Utility Vehicles or SUVs have shown an impressive 13% rise in sales recently. More so, in a country like India which enjoys wide topographical terrains well suited for SUVs, the Audi Q3 is entering a market it has been custom-made for.

Mr. Michael Perschke, Head, Audi India, said, “The Audi brand will continue its aggressive strategy in India by launching exciting new models to boost its product family. We are buoyant about the performance of Audi Q3 and are sure that Audi Q3 will have the same success as Audi Q5 and Audi Q7.  The interesting aspect of our ‘Q’ family of cars is that they share the same DNA and hence there is no compromise on the brute look or off road performance.”

Earlier during his visit to India for Auto Expo 2012, Mr. Peter Schwarzenbauer, Member of the Board of Management of AUDI AG Marketing and Sales had commented, “India is a key strategic market for Audi and we are making a clear long-term statement in the country with ambitious expansion plans. Audi has seen a phenomenal growth rate since its inception in India five years ago. The Audi Q3 is a premium SUV in a compact form. Individual mobility has been very much a status symbol around the world, but it did not have the same paramount status in India. This, however, is changing and today for the Indian upper middle class, the automobile is replacing real-estate as the new status symbol. The Audi Q3 reflects this changing attitude and will, like a true SUV lead the way for ‘premium’ to enter the compact SUV segment. We look forward to bring other latest models from Audi to India in the near future. This is part of our commitment to the Indian customer.”

In 2011, Audi India opened new showrooms in Delhi, Chennai, Ludhiana, Surat and Indore. Audi India has plans to expand its network to 25 dealerships by the end of this year from the current 16 centres to fuel the growing demand. Audi recently opened its dealership in Nagpur and has further plans in Coimbatore and Lucknow.

Hero MotoCorp surely must know something that other manufacturers don’t.  For the third successive month in 2012 Hero MotoCorp sold more than 5 lakh units, 5,28,290 to be precise (March 2012) as against 5, 15, 582 in March 2011.  Last year the company was still Hero Honda now it is Hero MotoCorp. So any doubts about the loss of the Honda surname doing damage have been laid to rest at least for now.  As compared to the previous financial year, sales of Hero MotoCorp grew by an impressive 15.4 percent this financial year.  15.4% does not seem much but when you take into consider the factor that Hero sells more vehicles than almost all of the competition put together that figure is hugely impressive.  And now that Hero is free of restrictions imposed on it by Honda, it has also decided to get into export markets, a news that cannot be all that good for other manufacturers.  However, it remains to be seen whether Hero can replicate the same success in the export markets.

Here is the full press release from Hero MotoCorp

Hero MotoCorp Ltd (HMCL), the world’s largest two-wheeler manufacturer, has completed the first Financial Year (FY) since embarking on its solo journey, by establishing yet another industry benchmark. Hero MotoCorp today reported the highest-ever unit sales in a financial year, with record sales of 62,35,205 units of two-wheelers in the FY 2011-12. This translates to a growth of 15.4 per cent over the last financial year (FY 2010-11), when it had sold 54,02,444 units. In keeping with the trend over the past several months, Hero MotoCorp closed FY’12 with yet another month of five lakh-plus sales. The company sold 528,290 units in the month of March 2012. It had sold 5,15,852 units in the corresponding month in 2011.

Summing up the performance in the financial year, Mr. Pawan Munjal, Managing Director & Chief Executive Officer, Hero MotoCorp Ltd said, “FY’12 has indeed been a defining year for us – action-packed and memorable. Having taken the bold decision to chart our own course, we not only managed to retain our leadership position, but actually improved on our earlier performance to further enhance our market share during the financial year. We excelled in every sphere of our activity – be it in new product launches, sales performance, or in our communication. We not only ensured a seamless transition of our brand identity, but also captured the imagination of the entire nation with our new campaign. Within a short span of time, we also put in place strategic alliances with key international partners in order to quickly scale up our in-house R&D capabilities.

“As we begin a new Financial Year (2012-13), the geographical boundary of our business is set to expand beyond our existing markets. We are set to leverage emerging opportunities in global markets such as in Africa and Latin/Central America by commencing exports to some of these new markets in the coming months. We have also been constantly gearing up to meet the ever-growing market demand for our products. While we are further augmenting capacity at our existing plants to seven million units, we will also be announcing new plants. With our strategic plans and innovative initiatives, we are well-poised to further build on our leadership position and drive growth in the industry,” Mr. Munjal added.

During the year, Hero MotoCorp forged alliances with the US-based Erik Buell Racing (EBR) and Austria-based AVL to quickly scale-up its own in-house R&D capabilities and engine technologies. Through the strategic partnership with EBR, Hero MotoCorp also made its debut in the exciting world of international motorcycle racing, by participating at the AMA Pro Racing National Guard Superbikes Championship in the US.

On the new product front, Hero MotoCorp launched two completely new models in addition to few refreshes and variants during the year. “Impulse” – the first Hero branded bike – introduced an entirely new segment in the Indian two-wheeler market – the “off-road on-road” segment. The company also launched a new 110cc scooter “Maestro”, further strengthening its steadily growing presence in the gearless scooter segment. During the Auto Expo in Delhi in January, Hero MotoCorp showcased a concept Hybrid scooter – “Leap”. It also unveiled an all-new 110cc Passion X Pro and a thrilling new 125cc bike, Ignitor – to be launched in the domestic market over the next few months.

In keeping with its trend of innovative brand-building initiatives, the company’s “Billion Voices” campaign, focusing on customer-generated content, has evoked unprecedented interest among fans. An extension of the highly-successful “Hum Main Hai Hero” campaign, the “Billion Voices” initiative has set a new benchmark in the field of innovative marketing communication.

 

Taking forward its association with sports, Hero MotoCorp sponsored the men’s and women’s hockey qualifying events for the London Olympics 2012. The event, titled “Hero FIH Road to London” and held in Delhi in February, saw the Indian men’s hockey team qualify for the London Olympics.

Hero MotoCorp received a slew of awards for its performance and products during the year. “Impulse”, the first Hero-branded motorcycle and the country’s first on-road-off-road bike, was adjudged the “Bike of the Year” at the ET Zigwheels Awards and BS Motoring Awards 2012. The trans-roader also won the “Motorcycle of the Year (up to 150 cc)” at the NDTV Car & Bike Awards 2012, at the ET Zigwheels Awards, and also at the Car India & Bike India Awards. Hero MotoCorp also received accolades for its highly-innovative rebranding initiative. This initiative won the CNBC Awaaz-Storyboard special commendation for “Effective Rebranding of a New Corporate Entity” at the CNBC Awaaz Consumer Awards 2011. The company also won the “Most Recommended Two-Wheeler Brand of the Year” award at the same awards

Mahindra has been focussing on the Duro 125DZ after it gave it a telescopic suspension, higher handle bar, a new headlight and in general better ergonomics.  In fact, Mahindra have been so confident of the new Duro DZ that in some places they have put in place a marketing initiative which challenges a customer to ride a Duro DZ and buy another scooter and take a cheque of Rs. 500.  There were advertisements comparing the Duro with the Honda Activa, the runaway market leader and saying that the Duro was better.  In its previous incarnation with Kinetic the scooter could do nothing leave alone challenge the mighty Activa, but Mahindra has started doing the unthinkable; taking the war to the Activa’s turf and if March is anything to go by, it has started making inroads significantly. Emboldened by this the company has now decided to make the Rs. 500 challenge national.

Here is the full Mahindra press release.

Mahindra Two Wheelers Ltd (MTWL), a part of the US $14.4 billion Mahindra Group, continued to build its presence in the two wheeler segment, in March 2012. The company’s recently launched Duro DZ scooter has received an incredible customer response across India with more than 10,000 units sold in March alone, resulting in an over 200% growth for the product, over February 2012

“The fact that retail volumes for the new Duro DZ have more than doubled in March has proved that consumers across the country have appreciated the product’s ‘Romba Solid’ value proposition which makes it the most suitable 125 cc scooter for tough Indian roads. Last month, we had offered to pay Rs. 500/- to any person who `test rides’ the new Mahindra Duro DZ and yet, decides to buy a scooter from a competing brand. This reflected the confidence we have in the Duro DZ. This unique challenge, was launched in key cities in South India, and received an overwhelming response with customers clearly preferring the Romba Solid Duro DZ. This month we are renewing and extending this challenge nationally” said Mr. Viren Popli, Senior V.P. Strategy and Market Development, Mahindra Two Wheelers.

The company’s cumulative scooter sales from April 2011 to March 2012 stood at 1,34,570 units. Sales in March 2012 were 12,750 units.  Mahindra 2 Wheelers’ powerful 125 cc scooters cater to a range of consumer segments. The Mahindra Duro DZ is positioned as a solid family scooter, while the Mahindra Rodeo with its very innovative, contemporary features is popular amongst young couples. The Mahindra Flyte is the Indian woman’s two-wheeler of choice.

About The Mahindra Group

The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers.

A US $14.4 billion multinational group based in Mumbai, India, Mahindra employs more than 144,000 people in over 100 countries. In 2011, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. Dun & Bradstreet also ranked Mahindra at No. 1 in the automobile sector in its list of India’s Top 500 Companies. In 2010, Mahindra featured in the Credit Suisse Great Brands of Tomorrow. In 2011, Mahindra acquired a majority stake in Korea’s SsangYong Motor Company.

For further information, please visit www.mahindra.com

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