Tata has launched another two wheel drive variant of the Aria – the Aria Pure LX at an ex-showroom Bangalore price of 9.95 Lakhs. At the launch Mr. Ranjit Yadav, President, Passenger Car Business Unit, Tata Motors, said, “The Aria is already well received for its class leading comfort and versatility, refinement, safety, styling and a powerful yet fuel efficient engine. The new Aria Pure LX, with an unbeatable price, makes the proposition of the Aria’s finesse of a sedan with the muscle of an SUV, even more attractive.”
The Aria Pure LX retains features it was lauded for in its 4W drive guise, including keyless entry, driver information system, pillar-mounted dual air-conditioning units, disc brakes on all four wheels, in-built engine immobilizer with parametric alarm system, projector headlamps and the beige fabric upholstery. The Aria Pure LX skimps on features like airbags, ABS/EBD, ESP/TCS, stereo, front fog lamps, rain sensing auto wipers, auto fold mirrors, cruise cruise control and auto climate control.
The Aria Pure LX powertrain also gets a new ‘single mass flywheel’ as opposed to the ‘Dual Mass flywheel’ on the other variants.