“The overall market scenario is challenging. The rise in input cost, depreciating rupee as well as continuous increase in fuel prices have made us re-evaluate our pricing strategy in India and increase the prices of the entire range. However, we are offering the customers customized and innovative finance options from Audi Finance which will make their purchase more attractive.”, said Michael Perschke, Head, Audi India.
“In spite of the challenges, Audi is the growth driver of the luxury market in India. Our company is also growing from strength to strength with 23 dealerships – the most recent one being Audi Raipur. Keeping our performance in mind, we are confident of surpassing the 2012 sales target of 8000 units even before the year comes to an end”, added Mr. Perschke.
The price increase will become effective from 1st January 2013.