Porsche to exhibit Hanns Lohrer’s work at the Porsche Museum on 4th September 2012

In the 1950s and 60s, Hanns Lohrer, a versatile Stuttgart painter and commercial graphic designer played a pivotal role in the visual appearance of the Porsche brand. The exhibition will include a selected of victory posters created by Lohrer to celebrate Porsche’s sporting successes. Also at the exhibition will be a series of posters designed by Hanns Lohrer in 1961 depicting the Porsche 356 in the context of sports such as golfing, hunting or horse riding.
In addition to the 40 posters, the Porsche Museum exhibition also includes sales brochure artwork by Hanns Lohrer. Visitors can view the famous red cover page of the 1958 356A catalogue showing a woman’s hand wearing an elegant glove and handling the gear shift of a Porsche with seeming effortlessness.

The poodle motif in the poster showing a refined young lady with a poodle on its lead at the lower right is a symbolic representation of the headline ‘Powerful elegance guided with ease’ a second visual meaning. The poodle is a recurring element in Hanns Lohrer’s work, and is even made the central motif of a 1960 Porsche poster entitled “I too, prefer Porsche”.

The Porsche Museum is open Tuesday through Sunday from 9.00 a.m. to 6.00 p.m. Admission is € 8.00 for adults, reduced admission is € 4.00. Free admission for children up to 14 years accompanied by an adult. Do let us know if you drop by the Museum.