Recently news had emerged that Fiat and Tata were in the process of phasing out their distribution, dealer and service partnership, though this would not impact on their manufacturing collaborations. Within a few days of the emergence of the news, the first independent Fiat dealership has been set up in Hyderabad in the posh Jubilee Hills area by Tejaswi Motors. The location of the dealership indicates that the Fiat will want to be seen as a brand for the rich and the famous. Interestingly enough Tejaswi Motors is also a Tata dealer and it remains to be seen if it continues as dealer for both brands operating from separate locations. At the dealership inauguration, when questioned about expanding the Fiat model range answers were of the usual diplomatic variety. ‘ We are open to introducing new products if there is demand but for now we are concentrating on the Punto and the Linea and consolidating our brand presence’. We hope Fiat are not in hurry to introduce the Punto Evo facelift and the Linea facelift both of which have turned beautiful cars into ugly ones.