Mr. Krishna has been with Piaggio since June 2011 and is gung ho about the potential of the Vespa in India.

Rifle through the pages of Mr. Krishna’s career and you’ll see the Vespa is in safe hands. Krishna has been instrumental in TVS’ re-entry into the premium motorcycle segment with the ‘Apache’ brand. He was also instrumental in the relaunch of the Scooty (Scooty Pep) supported with fresh consumer insights, communication and strong marketing programs.

Vespa Launch India Details 03

Will Piaggio export vehicles from the Baramati plant

No, we do not have any such plans for now.

Do you have a dealer in Hyderabad?( My Ed made me do this. He couldn’t find a dealership in Hyderabad, so he pulled rank and made me ask this question.)

Of course we do! ( Piaggio has three dealerships in AP – Hyderbad, Vijayawada and Secunderabad).

Need to find your local Vespa dealer? We suggest you finish reading this article and then head to Vespa India Store Locator.

Which other player in the market do you consider competition for Vespa?

None. The Vespa is being positioned as a ‘lifestyle product’ and we have no intention to go head on with other scooter manufacturers.

There were more colours shown at the 2012 Auto Expo that seem to be missing from the current lineup?

We might launch other colours in the future.

Will the new engine be manufactured in India and exported to other growth markets?


Why was there a need for a new engine?

The Indian consumer has a number of demands. In addition to good looks, fuel efficiency is also a priority. The 3 valve 125cc engine offers the best mileage. The Indian consumer also demands the engine have good acceleration. The new engine ticks all these boxes.

Can you talk to us about your marketing strategy for the Vespa

We will be having a number of lifestyle events. There is also the Vespa club. We are also exploring options through digital media. You might have seen our website that lets you play a game with the grand prize being a visit to the Vespa Museum in Italy.