India Yamaha Motors has registered a growth of 23% in sales for the month of February, 2012. Since the launch of the Yamaha R15, followed by the FZ series and the Fazer, Yamaha has seen its fortunes take a turn for the better in India. India is also the base for a significant number of exports. The launch of scooters in this calender year should help Yamaha increase its sales exponentially.
Here is their press release.
India Yamaha Motor continued to show an upward trend in the sales for the month of February 2012 by registering a growth of 23% in its overall sales as compared to February 2011. In the domestic market, the company clocked sales of 27,050 units in February 2012 vs. 23,384 units in the same month last year, registering a 15.7% growth. The export figures stood at 13,605 units in February 2012 while 9,662 motorcycles were exported in February 2011. The overall sales recorded were 40,655 units in February 2012 vs. 33,046 units in February 2011.
Speaking on the results, Mr. Roy Kurian, National Business Head, India Yamaha Motor Pvt. Ltd., said, “We are very pleased with the sales growth that we’ve witnessed in the past month on account of our strong product portfolio and high customer confidence in us. Our accolade models such as the YZF-R15, FZ series and SZ series have been very well accepted. We are also planning to implement our Best 3S (Sales, Service & Spares) set up in tier-2 & tier-3 cities and increase sub-dealers in the rural areas as well to further boost our sales.”
Yamaha recently received two prestigious awards – the “Variant of the Year – Bike” for the YZF-R15 by Car India & Bike India Awards 2012 and the “Two-Wheeler Manufacturer of the Year” by NDTV Car & Bike Awards 2012.
Yamaha continues to reinforce its relationship with the customers and has launched the ‘YES!YAMAHA’ campaign that endeavors to provide the Best 3S Experience so that the customer always appreciates Yamaha and accepts the brand like the word “YES”. The company is making steadfast efforts by conducting consumer-centric marketing initiatives such as Yamaha R15 One Make Race, Yamaha Safe Riding Science (YSRS) for college students & kids, Yamaha Service Camps to name a few.
About India Yamaha Motor Pvt. Ltd.
Yamaha made its initial foray into India in 1985. In August 2001, Yamaha India became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in the motorcycle manufacturing company “India Yamaha Motor Private Limited (IYM)”.
IYM operates from its state-of-the-art manufacturing units at Surajpur in Uttar Pradesh & Faridabad in Haryana and produces motorcycles both for domestic & export markets. With a strong workforce of more than 2,000 employees, IYM is highly customer-driven and has a countrywide network of over 400 dealers. Presently, its product portfolio includes VMAX (1,679cc), MT01 (1,670cc), YZF-R1 (998cc), FZ1 (998cc), Fazer (153cc), FZ-S (153cc), FZ (153cc), SZ, SZ-X & SZ-R (153cc), YZF-R15 Ver 2.0(150cc), SS125 (123cc), YBR 125 (123cc), YBR 110 (106cc) and Crux (106cc).