Porsche till the launch of the Cayenne was known for its own road vehicles such as the iconic 911, the Boxer etc.  But with the launch of the Cayenne which was based on the VW Touareg platform not only did Porsche move into the off road segment but also started getting volumes from that segment.  It is perhaps fitting then that the Cayenne should win the best off road vehicle award.  This award came courtesy the readers of the Off Road magazine.  What better endorsement than the market itself.

The readers of “OFF ROAD” trade magazine voted the Porsche Cayenne the “Off-road vehicle of the year” in the “Luxury SUV” category. The choice was between models from eleven manufacturers in this category alone. Porsche’s sporty SUV attracted more than 20 per cent of the votes, putting itself in the lead by a clear margin.

Porsche Cayenne Off Road Award 2012

Porsche AG received the “OFF ROAD AWARD 2012” yesterday evening at a prize ceremony in Munich. Julian Baumann, Sales Project Manager for the SUV model line, accepted the prize: “This award illustrates yet again just how popular our sporty SUV is. The 100,000th Cayenne of the current generation was built only a few weeks ago in Leipzig.” The monthly trade magazine’s reader poll has been held since 1982. This year there were 143 vehicles from 40 manufacturers in twelve categories in the running and more than 57,000 readers took part in the poll.