Zooming ahead on account of consistent success of its premium and commuter segment bikes coupled with innovative marketing strategies, India Yamaha Motor registered a total sales growth of 29.2% in November 2011 with a sale of 39,162 units vs. 30,310 units in November 2010. In domestic markets, the sales grew 24% year-over-year at 28,178 units in November 2011 vs. 22,710 units sold in the same period last year. The export figures stood at 10,984 units in November 2011 while 7,600 motorcycles were exported in November 2010, a growth of 44.5 %.
Speaking on the results, Mr. Jun Nakata, Director-Sales & Marketing, India Yamaha Motor Pvt. Ltd., said, “We are very happy with the consistent sales growth that we’ve been witnessing this year. The new YZF-R15 Version 2.0 along with FZ & SZ series is driving our sales in both domestic and export markets. We plan to reach out to customers in tier II & tier III cities and are expanding our sales & service network in these regions. Our efforts towards enhancing our relationship with our esteemed customers through various initiatives like the Yamaha Safe Riding Science, R15 One Make Race Championships and the Sales & Service camps have also been very fruitful.”
Yamaha continues to reinforce its relationship with the customers and has launched the ‘YES!YAMAHA’ campaign that endeavors to provide the Best 3S Experience so that the customer always appreciates Yamaha and accepts the brand like the word “YES”. The company is making steadfast efforts by conducting various consumer-centric marketing initiatives such as ‘Bring back the Joy’ campaign wherein various customer interactive activities are conducted locally so as to reach out to the customer right at his doorstep.
About India Yamaha Motor Pvt. Ltd.
Yamaha made its initial foray into India in 1985. In August 2001, Yamaha India became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in the motorcycle manufacturing company “India Yamaha Motor Private Limited (IYM)”.
IYM operates from its state-of-the-art manufacturing units at Surajpur in Uttar Pradesh & Faridabad in Haryana and produces motorcycles both for domestic & export markets. With a strong workforce of more than 2,000 employees, IYM is highly customer-driven and has a countrywide network of over 400 dealers. Presently, its product portfolio includes VMAX (1,679cc), MT01 (1,670cc), YZF-R1 (998cc), FZ1 (998cc), Fazer (153cc), FZ-S (153cc), FZ (153cc), SZ, SZ-X & SZ-R (153cc), YZF-R15 (150cc), SS125 (123cc), YBR 125 (123cc), YBR 110 (106cc) and Crux (106cc).