After receiving a terrific response from the recently launched YZF-R15 Version 2.0 coupled with the seasonal festivities, India Yamaha Motor clocked a growth of 26.8% in motorcycle sales during October 2011 as compared to the corresponding period last year. It sold 47,240 units in October 2011 as against 37,251 units sold in October 2010. In domestic markets, the company sold 38,229 units in October 2011 as compared to 31,791 units sold in the same month last year, a growth of 20.3%. The export figures stood at 9,011 units in October 2011 while 5,460 motorcycles were exported in October 2010, a growth of 65%.

Commenting on the occasion, Mr. Jun Nakata, Director-Sales & Marketing, India Yamaha Motor said, “We have established a firm foothold within 150cc+ segment in the Indian motorcycle market with the R15 version 2.0, FZ series & SZ series gaining much traction and getting accolades from our esteemed customers. The new R15 has been very well received in the market with bookings superseding the supply. The festive season has also played a vital role in catapulting sales for Yamaha this month. We are confident that the momentum will sustain in the long run and help us in redefining our sales graph.”

Yamaha continues to reinforce its relationship with the customers and has launched the ‘YES!YAMAHA’ campaign that endeavors to provide the Best 3S Experience so that the customer always appreciates Yamaha and accepts the brand like the word “YES”. The company is making steadfast efforts by conducting consumer-centric marketing initiatives such as Yamaha R15 One Make Race, Yamaha Safe Riding Science (YSRS) for college students & kids, Yamaha Service Camps to name a few.

About India Yamaha Motor Pvt. Ltd.

Yamaha made its initial foray into India in 1985. In August 2001, Yamaha India became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in the motorcycle manufacturing company “India Yamaha Motor Private Limited (IYM)”.

IYM operates from its state-of-the-art manufacturing units at Surajpur in Uttar Pradesh & Faridabad in Haryana and produces motorcycles both for domestic & export markets. With a strong workforce of more than 2,000 employees, IYM is highly customer-driven and has a countrywide network of over 400 dealers. Presently, its product portfolio includes VMAX (1,679cc), MT01 (1,670cc), YZF-R1 (998cc), FZ1 (998cc), Fazer (153cc), FZ-S (153cc), FZ (153cc), SZ, SZ-X & SZ-R (153cc), YZF-R15 (150cc), SS125 (123cc), YBR 125 (123cc), YBR 110 (106cc) and Crux (106cc).