BMW and Mercedes Benz are earnestly at war with each other in India.  Mercedes dropped anchor in India way before BMW did but once BMW got serious it left Mercedes Benz behind in sales.  The other German Audi is also serious about the Indian market and is making no bones about the fact that it wants a bigger piece of the action.  Mercedes Benz is trying to make up for lost ground with a new model assault plus adding additional dealerships.  BMW has not been slow to respond; it has also started adding more dealers and is also showcasing the capabilities of its products.  As a part of that BMW India has organized the X Drive campaign where the off roading abilities of the BMW X range of vehicles viz. the X1, X3, X5, are being showcased.  All this is part of the BMW Xperience.

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