The new generation Ford Fiesta has been a very slow seller for Ford owing primarily to its high pricing. The sky rocketing cost of petrol has not helped much either. It appears that Ford in order to cash in the sentiment of the festive season, is offering discounts and various incentives of up to Rs. 50,000/- to make the petrol version of the Fiesta appealing to customers. This offer apparently is valid till the end of this month.