Ford has launched a website for all you enthusiasts who lament the passing of the golden ages of NFS Underground I & II! Check out Riot Engine’s unimaginatively named X-01 based on the Riot Engine colours of Black and Orange. With all the modesty we can muster, allow us to say, we love it!

Riot Engine X-01 Custom Ford Mustang : From Ford's Mustang CustomizerRiot Engine X-01 Custom Ford Mustang Rear : From Ford's Mustang Customizer

The link to the Mustang Customizer : Ford Mustang Customizer

Users can choose to customize a Mustang V6, GT, Boss 302 or Shelby GT500. The customized cars are place against a choice of three backgrounds – a dragway, cityscape or drive-in restaurant – along with five different angles from which to check out the design. Accessories include body kits, wheels, decals, grilles and decklids, along with parts from Ford Racing Performance Parts and Ford Vehicle Personalization.

“This site lets Mustang fans customize cars to their heart’s content,” said Brian McClary, Ford social and emerging media specialist. “It’s a simple-to-use layout that lets users take the base design of Mustang and run with it.”

To have put in the effort into something as spectacular ( not really, but today we are feeling extremely juvenile!) as this Customizer and not to incorporate social media, would have been pointless. Users can log in through their Facebook account and save and share all of the Mustangs they have created. A “battle mode” through Facebook lets users go head-to-head to see who has the best-looking car. By posting their Mustang to their Facebook wall, users can accumulate votes that will be tallied on a leaderboard for others to check out. They can even identify a nemesis to go after in battle.

“Customers love to make Mustang their own, one that suits their taste; this is the perfect way to let them test out their design and imagine what’s possible,” said Jim Owens, Mustang marketing manager. “The interactive aspect also adds a whole new dimension and lets more people get in on the fun.”

Clicking on the ‘Car Summary’ link generates a downloadable PDF that has a detailed list of all the real parts used to create your custom Mustang. The PDF is separated into three categories – Ford, aftermarket and concept accessories – and includes links to the applicable websites, making it easy for customers to start a conversation with their local Ford dealer. Of course, only those local Ford dealers where Mustangs are sold.

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The customizer will soon be available for Mobile platforms too. We love the Customizer, but sometimes we wish the car was draggable and rotatable with the mouse. Are we being greedy?