Mahindra launches the 'New Bolero SUV' : FrontMahindra launches the 'New Bolero SUV' : Rear

The Bolero from Mahindra as become the definitive Mahindra after the iconic Jeep derived vehicles such as the MM540 and the CJ series Classic became redundant in the Indian market.  The Bolero has the distinction of finding acceptability from the urban and the rural populace of India and that is what makes it the most selling MUV in the country, with sales sometimes crossing even 7 thousand units per month.  The vehicle is very basic, but very solid and reliable and can go anywhere and also be repaired anywhere should something happen.  Mahindra considers the Bolero its staple and to ensure that customer interest in the vehicle does not die out, the vehicle is updated every once in the while.The new Bolero features a new front bumper, a new grey coloured grille, restyled head lamps and the rear gets a new spare wheel cover and the glass on the hatch gets a defroster and wiper as is now mandatory.  It also gets the low cost common rail engine that Mahindra have developed.  The engine puts out a respectable 75 PS power.  The interiors are spruced up as well with plastics in beige and all new digital console with LED lighting for the speedometer, temperature gauge and fuel gauge.

Mahindra launched the new Bolero SUV at a price of Rs. 6.38 lakhs (ex-showroom-Delhi, for SLE BSIV version) today. The New Bolero SUV is powered by a refined & peppy new m2DiCR engine, aggressive new front styling, a host of new technology features and new interiors and is available in both BS III and BSIV versions.

Dr. Pawan Goenka, President, Automotive & Farm Equipment Sectors, Mahindra & Mahindra Ltd., said, “The Bolero has reigned as India’s highest selling SUV for the last 5 years in a row. The launch of the aspirational new Bolero further enhances its brand equity of being tough, rugged and durable. I am sure that the New Bolero will heighten its appeal not only amongst its core customers but also amongst the youth, further adding years to its life cycle”.

Mahindra launches the 'New Bolero SUV' : Digital Cluster with Driver Information System (DIS)

It also incorporates new technology features like Digital Cluster with Driver Information System (DIS) and a digital Engine Immobilizer, all new stylish dashboard, new wood-finish central console and all-new seats and upholstery. The New Generation Bolero, is available in 3 variants – SLE, SLX & ZLX.

Prices ( Ex-Showroom Chennai)

ZLX 688509 702686
SLX 672914 687091
SLE 624135 638312

Mahindra launches the 'New Bolero SUV' : DashboardMahindra launches the 'New Bolero SUV' : Interior

The New Bolero is available in the following colors, in addition to the ‘Java Brown’ featured in the images above.

Mahindra launches the 'New Bolero SUV' : Diamond WhiteMahindra launches the 'New Bolero SUV' : Toreador RedMahindra launches the 'New Bolero SUV' : Fiery BlackMahindra launches the 'New Bolero SUV' : Rocky Beige

Diamond White, Toreador Red, Fiery Black and Rocky Beige

From the press release:

New m2DiCR Engine

Powered by the refined & peppy new m2DiCR Engine that combines the modern common rail engine technology along with the dependability and low operating cost of the DI engine, the New Bolero offers great drivability, high fuel efficiency and superior acceleration.

Styling and aesthetics

The New Bolero is distinctly characterized by its more masculine styling. The exterior is enhanced with new muscular bumpers and a signature front grille with a classy mesh. Also adding a dash of class leading style and aspirational value to this popular and successful SUV are the specially designed stylish headlamps, outer rear view mirrors and the contemporary body decals. These new additions on the exterior align to the tough, rugged and sporty DNA of the Bolero.The smart exterior of the New Bolero is further complemented by its premium dual-tone interiors. Be it the all new stylish dashboard with a wood finish central console, comfortable seats with additional cushioning, drop down arm-rest on the middle row, a sophisticated digital display or the exciting new colour schemes for trims and upholstery – they all add to the SUV’s style quotient. Even the steering wheel comes with the specially designed ergonomic thumb grips for a better feel while driving.

Advanced Technology

Packed with new technology features, class leading comfort and a low running and maintenance cost, the Bolero scores highly over its nearest competitors. The advanced technology features include an advanced digital instrument cluster, a Driver Information System (DIS), transponder-based immobilizer security system, a voice messaging system and the fuel-saving Micro Hybrid technology. The latter allows the vehicle to intelligently switch the engine into the standby mode, when not required – ensuring lower fuel consumption while being more environment-friendly too. It is also equipped with a remote fuel lid opener and a rear wash and wipe.