At a press conference in Beijing, Volvo Car Corporation today announced a new global brand strategy – “Designed Around You” – as an important part of the brand’s global revitalization plan. The management team from Volvo Car China also presented the progress of the China Growth Strategy including a sales improvement of 36 per cent for the first half of 2011. The strategy points out the direction of Volvo’s future brand development, and the key word is human.

“It summarizes our approach to understanding people, giving them a luxury experience that is a little more human-oriented – while at the same time linking firmly to our heritage of building safe and dependable cars.”, said Richard Monturo, Vice President Global Marketing, Volvo Car Corporation, “We are the most human-centric car brand in the industry. And we need to communicate that to our customers.”

The new brand direction will be further demonstrated at the Frankfurt Motorshow in mid-September.