Toyota may have taken its first steps in the Indian market gingerly and conservatively but it has now reached that level where it is necessary for it to move quickly with competition intensifying in all segments of the Indian car markets. All the products that Toyota has launched in India starting with the Qualis have been well received by the Indian consumer. The Innova, the Corolla Altis and to a certain extent the Camry have done the numbers that Toyota wanted them to do. But to gain a significant share in the Indian market it was obvious that Toyota had to do more and that is what led to the launch of the Etios Sedan and the Etios Liva hatchback. Both the cars have received overwhelming response and this is a case of demand exceeding supply. Toyota now realizes that if it does not increase its production capacity other car makers could gain out of its not being able to deliver enough cars on time. So Toyota is investing Rs. 1650 crores into expansion of capacity and also into indigenisation of more parts which in turn will help bring prices down, a must in the volumes market. Toyota has signalled its intent. Let us see how this goes.