The Hindu newspaper has reported that Hero Honda will unveil their new corporate identity that has been worked out after working with Wolff Olins, on the 9th of August, 2011 at London. The Hero group have the choice of using the Honda name till 2014 but have decided to go ahead straight away to build a strong brand identity will the technical collaboration with Honda is still alive. The fact that they have chosen London as the venue for the unveiling of their new identity indicates their seriousness in becoming an internationally recognizable brand. The company will be called Hero MotoCorp and will have a new logo and other communication strategies as per this branding.