The response to the Toyota Etios Liva is mirroring that of the response to the Etios Sedan. It is well known that Toyota received in excess of 20,000 bookings for the Etios sedan and is still in the process of clearing those bookings. Just three days ago, Toyota launched the hatchback version of the Etios called the Etios Liva and in these three days Toyota has already garnered 1,005 bookings. The figure is pan India. This essentially means that prospective customers have to wait for a while before they can lay their hands on the Liva, just like they had to wait for the Etios sedan. The brand value of Toyota is so high in this country that people don’t seem to mind waiting however long. Good for Toyota.