The web space is abuzz with the news that Hero Honda Motors will drop the Honda name after the recent split between the two companies. Hero has bought out the Honda share and what remains now is a technical arrangement between the two companies till 2014. Hero will have to pay royalties to Honda for every bike or scooter sold. There has been news that Hero has hired services of internationally renowned branding firms and that by June this year Hero would unveil its new identity. It appears as if Hero has zeroed in on Hero Moto. However what is still not clear is how this branding will be exercised. Will their products carry Hero Moto as in Hero Moto Karizma or Hero Moto Passion or will it be Hero Moto Limited as the name of the company and the products becoming brands in themselves? The coming weeks should clarify all.