Ford India has re-launched its used car business in India.  In the past Ford had done the same on a small scale.  Now given the fact that Ford is in the midst of a bull run with its hot selling Figo has decided to get the Ford Assured business arm up and running.  It will be an initiative that will sell all brands of cars.  The strategy is clear to see.  Trade in your existing car for a new Ford.  Tata does this too as does Mahindra with its First Choice.