India Yamaha Motors has been a conscientious company that is not just interested in selling its motorcycles of world class reputation but also in inculcating the right driving and riding practices among people.  Yamaha has taken a laudable initiative called the Yamaha Safe Riding Science (YSRS) through which it teaches young children the science of riding correctly.  They have already conducted these one day events in Varanasi and Kolkata and the latest was yesterday and Noida.  Here is the press release from the event.

Yamaha brings Kidz Yamaha Safe Riding Science to Noida. Offers knowledge & exposure to children on safe riding techniques

Noida, 28th April, 2011: After two successful sessions in Varanasi and Kolkata, Yamaha now brings the Kidz Yamaha Safe Riding Science (YSRS) to Noida to educate the youngsters of the city about traffic safety and proper riding techniques. Attended by 120 students between eight to thirteen years of age from Delhi Public School, Greater Noida, the day long program was divided into 2 sessions – First was a classroom or theoretical session and 2nd was a practical session wherein the kids were taught the basics of road safety, importance of riding gear and also how to ride a bike with the Yamaha TTR 50 and PW 50 bike. The children learned these techniques from Yamaha licensed trainers. The initiative focused on inculcating safe riding habits that would contribute to raising traffic safety awareness among local communities and not just Yamaha customers. The initiative has been developed by the company in accordance with its basic philosophy of “Safety riding being achieved by intelligent activity, not by the operation or movement”. Intelligent activity, in turn, is achieved by imbibing and following traffic safety awareness & values into riding.

Speaking on the occasion, Mr. Jun Nakata, Director-Sales and Marketing, said, “According to a recent report India has the highest number of road deaths in the world at more than 1 lakh deaths a year with almost 13 people dying every hour. Understanding the need for an accident free environment, we feel that safe riding habits should be inculcated from the start and that is why our Yamaha Safe Riding Science (YSRS) initiative is directed towards today’s kids. We want to teach them the nuances of riding safely so that when they grow up and start riding bikes they are well aware of traffic safety and proper riding techniques. We are glad that our YSRS initiative has been acknowledged and well accepted across India.”

Yamaha launched Yamaha Safe Riding Science (YSRS) initiative in India in 2008, and has successfully introduced it to the youth of Delhi, Mumbai, Bangalore, Chennai, Pune, Nagpur and Goa. Overwhelmed by the public response everywhere, Yamaha is taking this initiative to the inner parts of the country and hopes that it will go a long way in inculcating safe riding habits among everyone who has a passion for biking.

About India Yamaha Motor Pvt. Ltd.Yamaha made its initial foray into India in 1985. In August 2001, Yamaha India became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in the motorcycle manufacturing company “India Yamaha Motor Private Limited (IYM)”. IYM operates from its state-of-the-art manufacturing units at Surajpur in Uttar Pradesh and Faridabad in Haryana and produces motorcycles both for domestic & export markets. With a strong workforce of more than 2,000 employees, IYM is highly customer-driven and has a countrywide network of over 400 dealers. Presently, its product portfolio includes VMAX (1,679cc), MT01 (1,670cc), YZF-R1 (998cc), FZ1 (998cc), Fazer (153cc), FZ-S (153cc), FZ16 (153cc), SZ, SZ-X & SZ-R (153cc), YZF-R15 (150cc), SS125 (123cc), YBR 125 (123cc), YBR 110 (106cc) and Crux (106cc).