Controversy has been at the centre of the Tata Aria from the time that it was launched last year. Most people felt that the money that was being demanded for a product with a Tata badge was too high and therefore the product would bomb in the market place. Whatever the reason, the prediction seems to have come true since the Aria has not been selling too well, in fact, the last month it managed to sell only 98 units. This has now got the usual rumour mill going and now everyone is sure that there will be stripped of the goodies version of the car that will retail for about 2.5 – 3 lakh rupees less. The axe is supposed to fall on the four wheel drive, and some of the other luxury items. This it is hoped will bring the Aria closer to the Innova from Toyota and give it a fair chance to sell.