When there were recalls galore happening in the US, people in India were wondering if all the cars manufactured here were perfect or is it that the car manufacturers had a different attitude when it came to the Indian car market.
Honda does not seem to be showing any of this attitude as it has decided to recall 72,115 City cars made between 2005 and 2007. The reason – defective power window switches. The company says that replacement would be made free of cost and individual owners will be contacted regarding this.
This replacement is not limited to the City but it is rather a global recall which includes cars like the Jazz(called the Fit in the US) and the CR-V. But the company did confirm that in India, the City is the only car that has been impacted.
What is interesting to note is that Honda had recalled around 8500 units of the second generation City early last year due to a similar defect.
Eventhough such recalls might lead to negative reviews for the brand as such, they also have a positive impact on the brand image as people’s perception improves regarding the brand’s honesty. With this, the recent price cuts and the soon-to-be launched sub 5 lakh Brio, Honda seems to be playing their cards well in India.