The 1,000,000th Land Rover Discovery has been built at Jaguar Land Rover’s Solihull Manufacturing Plant near Birmingham in theUK. To celebrate this milestone , Land Rover sent the 1,000,000th vehicle on a ‘Journey of Discovery’ from its birthplace in Birmingham to Beijing in China, yesterday the February 29th, 2012.
The 50-day, 8,000 mile adventure will be undertaken by three Land Rover Discovery 4′s and a team of 12 men travelling through more than a dozen countries across Europe and Central Asia, culminating at the Beijing motor show on 23 April.
The expedition also presents Land Rover with the opportunity to raise £1million (GBP) for the company’s Global Humanitarian Partner, the International Federation of Red Cross and Red Crescent Societies (IFRC). The money will be used to support a much needed water sanitation project in Uganda says Land Rover.
The Journey of Discovery launched with help from a number of renowned experienced explorers who have all used the Land Rover Discovery in their adventures – including Bear Grylls, Sir Ranulph Fiennes, Ray Mears, Monty Halls and Polar explorer Ben Saunders
The inspiration for the 2012 Journey of Discovery comes from the ‘The First Overland Expedition’ of 1955, in which a team in Series 1 Land Rovers set out from Birmingham to Beijing.