Ron Dennis, Executive Chairman, McLaren Automotive and McLaren Group, announced plans for the subsidiary McLaren Automotive Asia Pte Ltd, based in Singapore that will manage McLaren’s Asia Pacific network.
The first three directors of McLaren Automotive Asia Pte Ltd have been announced as Ron Dennis, Peter Lim, a self-made billionaire from Singapore, who invested in McLaren Automotive in August with significant shareholding and thus joining the executive board and Greg Levine, McLaren Automotive’s Sales and Marketing Director, based at the company’s UK headquarters.
Ron Dennis said: “2011 is a landmark year for McLaren. The new car company comes to life with dedicated McLaren retail partners around the world supplying the first ‘pure’ McLarens that are built in a brand new factory at our UK base. This is an exciting new chapter in our history, and success in the Asia Pacific region is vital to our ambitions. Confirming Peter Lim’s involvement with the company and the setting up of McLaren Automotive Asia shows our ambition for the region that is becoming the world’s focus for premium cars.
“Singapore is the natural location for our regional business. Strategically located with one foot in the east and one foot in the west, it is commercially vibrant and home to successful entrepreneurs and proactive business leaders with a ‘can do’ attitude and an interest in sports cars. We have enjoyed racing success here in the past and I am confident that the region will also prove to be hugely influential in the future for McLaren Automotive.”
McLaren Automotive Asia Pte Ltd., will handle importation, distribution, logistics, sales, marketing, technical support and financial services for McLaren’s range of high-performance sports cars. McLaren has five dedicated retailers in the Asia Pacific region who already hold on average around 18 months of orders for the company’s first ‘pure’ McLaren sports car, the McLaren the MP4-12C.
Do not forget to check back while we try to get some information on McLaren’s plan for India.