We have spent the better of last week familiarizing ourselves with SYNC in anticipation of the launch of the EcoSport. One of our queries was with regard to the availability of the Emergency Assistance system, which has saved lives in the USA, with people living to tell the tale of how the system was a life saver. Ford India has now announced the availability of the service in India, when the EcoSport is launched. Emergency Assistance delivers a critical voice message directly to emergency operators, indicating that a vehicle has been involved in an accident in which the vehicle’s airbags have been deployed or fuel pump shut off has been triggered and opens the line for hands-free communication.

Emergency Assist is a no-cost, non-subscription call-for-help system that is already available in more than 5 million Ford vehicles globally, providing owners peace of mind when travelling. The service is provided free for the ownership cycle of the vehicle.

“We’re so excited about being the first automaker to provide this technology where EcoSport will be uniquely positioned amidst segment players,” said Joginder Singh, president and managing director, Ford India.