The Mercedes-Benz Formula One powertrain facility at Brixworth, UK has worked closely with AMG for a number of years. This wholly owned Daimler subsidiary will now be renamed ‘Mercedes AMG High Performance Powertrains’. The car with which the MERCEDES AMG PETRONAS Formula One Team will compete in the 2012 season is currently under development at the team’s headquarters in Brackley, UK. Codenamed F1 W03, it is planned for the car to make its official track debut at the second winter test of 2012, on 21 February at Barcelona.
Mercedes AMG has already started working with Mercedes F1 engine specialists on the SLS AMG E-Cell project, whose electric powertrain will be developed as a joint venture.
Ola Källenius, Chairman of Mercedes-AMG GmbH , commented: “The Mercedes AMG brand promises ‘Driving Performance’ – and what better embodies this philosophy than the intense competitive arena of Formula One? It is an historic first for the AMG name to be associated to the works Silver Arrows team, and offers fantastic opportunities: first, to further build the sporting identity of the Mercedes AMG brand through one of the world’s most-watched and most successful sports; second, to explore and deliver technology transfer between road and track. This is already being practised with the SLS AMG E-Cell project, whose electric powertrain will be developed as a joint venture between Mercedes AMG and our F1 engine specialists in Brixworth.”
We wonder how much difference this association will make technologically. As a marketing ploy, this definitely should work to the favour of both parties.
As much as we love Schumacher, Riot Engine thinks Shumi should let Paul Di Resta take his place in the new “MERCEDES AMG PETRONAS Formula One Team” with Nico Rosberg in the other car. Why? Read more about our perspective here.
Mercedes GP Petronas whose website was www.mercedes-gp.com now redirects to www.mercedes-amg-f1.com