Words: Vineeth M
Photography : Sumeet Kumar Choubey
At the AutoExpo 2012, Polaris had on display some of the Victory Motorcycles. While we assumed it would be Victory that would make an Indian debut first, the launch of the new Thunder Stroke 111 engine seems to have tilted the decision in favour of the newer brand under Polaris Industries’ umbrella. Victory Motorcycles is a brand built from scratch by Polaris to take on Harley Davidson, the efforts have so far been futile. Although the brand has been around for 15 years, when Polaris’ current CEO Scott Wine came on board in 2009, Victory had a 2% market share in North America. While that number had grown close to 5% in 2012, most of the share was grabbed from the Japanese big four. Victory was yet to make a dent into the 80% market share that Harley Davidson has in the American market. Scott Wine, hopes this is what the Indian brand will help them do. India has a major role to play in the success of the Indian Motorcycles, a fact acknowledged by the brand by bringing in the entire range to us.
2014 Indian Motorcycle range
Indian Chief Classic, Cruiser, INR 26.5 lakhs ex-showroom (Delhi)
Indian Chief Vintage, Soft Bagger, INR 29.5 lakhs lakhs ex-showroom (Delhi)
Indian Chieftain, Faired Hard Bagger, INR 33 lakhs lakhs ex-showroom (Delhi)