The new MINI has made its worldwide debut at MINI’s UK production plant in Oxford. The new Mini features an all-new vehicle architecture, an evolutionary design and a new range of fuel-efficient engines making the car even more fun behind the wheel for the driver.
BMW invested £750 million in Mini’s three manufacturing plants in the UK with a new 1,000-robot body shop at Plant Oxford, the debut of new technologies at the steel body pressings operation in Swindon, and new machining and assembly facilities for the production of a new generation of three and four-cylinder engines at the Hams Hall engine plant near Birmingham. Besides a new state-of-the-art body shop, the Oxford plant has also upgraded its paint shop, its final assembly area and a series of initiatives aimed at reducing the operation’s carbon footprint and improving its waste management processes. The introduction of the new MINI has also seen a significant investment in the most extensive workforce training programme undertaken at the plant.
The styling may be visually similar to the previous Mini, the new Mini is completely new from the ground up, with the aim of optimising the style, function and performance of the new car. The car is expected to go on sale towards the end of March 2014. The car is also expected to be well equipped, with plenty as standard in the car and a huge range of options as well, to suit every customer’s individual need. The new Mini is longer and wider than the outgoing model, which in turn provides more interior space at the front and the read. With a new revised suspension, weight reduction and increased rigidity, the typical Mini go-kart feel has been intensified. Overall the new Mini seems to be a very exciting launch for next year.