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In a quite dramatic unveiling, Mercedes-Benz flew the new flagship S-Class from Stuttgart to the Airbus A380 delivery centre in Finkenwerder, in an Airbus A300-600 DHL cargo plane.

“Rather than being about safety or aesthetics, power or efficiency, comfort or dynamism, our aspirations were ‘the best or nothing’ in every respect. No other car stands for the Mercedes-Benz brand promise more than the S-Class,” said Dr Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars.

The new S-Class features a number of firsts, as is tradition at Mercedes-Benz. ENERGIZING massage seats will relax you with techniques based on the ‘hot stone’ principle. The seats are actively ventilated with what Mercedes calls reversing fans. Each passenger can choose how much car fragrance is required. The front bass system we saw on the A-Class hatchback makes it’s appearance on a Mercedes-Benz sedan for the first time, in the S-Class. Burmester 3D surround system takes care of enhancing your entertainment experience.

The new S-Class also completely dispenses with electric bulbs replacing them with LED technology. For a car in this segment the S-Class can stake its claim to fantastic fuel efficiency courtesy of the new S500 Hybrid.

Mercedes Benz S Class 2014 01

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