In an interview to CNBC-TV18, Rajiv Bajaj has said that the company has a slew of launches in the pipeline. Two Pulsars are lined up for launch this year. “We have several launches lined up for this year. There are at least two new Pulsars- one that will be smaller than the Pulsar 200cc and another that will be much bigger. This is going to help us defend our leadership in this space and that is very important for us.” said Rajiv Bajaj.
He has also dismissed the recently announced TVS-BMW partnership by pointing out that it is really hard for a ‘new entrant’ to make an impact. He quoted the examples of the Brio and Etios who haven’t made a dent in Maruti Suzuki’s share brought in by its army of small cars.
The decade long dominance of the Bajaj Pulsar is something that is going to be hard to topple, but considering the announcement of the new Pulsars is hot on the heels of the TVS-BMW announcement, we think Bajaj is shoring up its defenses.