The newly launched Ford Endeavour alterrain edition will star in a new TV series – MyEndeavour alterrain – to be aired on National Geographic Channel from May 2013. The Endeavour won’t be the only celebrity on the show, Chetan Bhagat, film maker Nagesh Kukunoor, Boxing Olympian Vijender Singh, actor Gul Panag and actor Rajeev Khandelwal will be seen at the wheel of the Endeavour alterrain.
The premise of the programme is simple. Get five interesting individuals to drive through the diverse terrain of India all the while highlighting the good things about the Endeavour alterrain. The alterrain gets tasteful wood-panelled interior with hints of molten metallic. There’s also the electronic shift-on-the-fly, touch-enabled satellite navigation system (SATNAV), reversing camera and a new audio control stalk ala the new Figo.
On the outside the Endeavour Alterrain Edition gets new alloys with a sharp front grille and a proud decal that says ENDEAVOUR. A front nudge bar, roof tray, rear spoiler, chrome exhaust trim and a fifth door mirror are the other additions.
“Ford has found a fitting partner in National Geographic Channel to present MyEndeavour alterrain. Real people and their real experiences have been synonymous with both Ford India and National Geographic Channel and the viewers of this show would be able to relate to that spirit of adventure when they will see these motivated individuals drive to their calling in the dependable Endeavour Alterrain Edition,” said Vinay Piparsania, executive director, Marketing Sales and Service, Ford India.
Gul Panag will be exploring coastal Karnataka with a drive from Goa to Hampi while Nagesh Kukunoor’s will aim to complete an road-trip he had undertaken in 1995 and explore the journey as a concept for one of his next films. Vijender Singh will drive through Rajasthan till the Indo-Pak Border Post and sing for the Jawans posted there. Chetan Bhagat will drive Junagarh in Gujarat to meet India’s only African tribe. Rajeev Khandelwal will be experience the different flavours of India in a cultural odyssey from Dibrugarh, Assam to Pasighat in Arunachal Pradesh.
“MyEndeavour alterrain will take viewers of the National Geographic Channel into the fascinating journeys of five individuals who set out to find a few answers, gather experiences, and quench a long time thirst. Their journeys will be documented across breathtaking landscapes and all kinds of terrains, this vast country has to offer,’’ said Debarpita Banerjee, vice president, Marketing, National Geographic and Fox International Channels, India.