BMW has launched a new ad campaign in Germany focused on BMW design. Part of the campaign is a stunning new television spot directed by Samuel Bayer which highlights the design and dynamism of the Concept 4 Series Coupé. Samuel Bayer is known for directing the video for Nirvana’s ‘Smells Like Teen Spirit’ and various other music videos for artists ranging from Ozzy, Marilyn Manson, Metallica, The Rolling Stones, David Bowie to Justin Timberlake, Greenday, The Cranberries and more. The other initiative in the campaign is a set of print ads featuring various BMW cars, all shot by Uwe Düttmann. Both the TV spot and the print ads have something in them which figure out will leave your jaw on the ground. Read on to find out more.
Assuming you’ve watched the video, stunning isn’t it? The dynamic nature of BMW design is the topic of the new global campaign.The campaign currently launched in Germany will go international in the first quarter of 2013.
“Our products promise sheer driving pleasure. But the anticipation of what can be experienced with a BMW, begins at first sight. The new campaign showcases the dynamics of design in a surprisingly different way,” explains Andreas-Christoph Hofmann, head of BMW Brand Communications.
Karim Habib, head of BMW Design said “The BMW Concept 4 Series Coupé has its own character within the BMW family and combines all that BMW stands for: dynamic performance, sportiness and elegance. Clear lines and distinctively sculpted surfaces express this dynamism and motion even when the car is standing still.”
BMW continues with the art of emphasizing the dynamism of a stationary BMW in a series of print ads with photos shot by Uwe Düttmann. More than 3500 metres of rope were used to create the illusion of speed in these images.