Is there an individual more perfect to advertise your tough guy cars than John McClane? Mercedes-Benz thinks not. “From the C-Class to the Zetros, the Mercedes-Benz model fleet could not be better suited to this action film with its spectacular stunts in the streets of Moscow. An exciting film with many emotionally appealing vehicles,” says Anders Sundt Jensen, Head of Brand Communication Mercedes-Benz Cars. “Mercedes-Benz vehicles stand for safety, performance and distinctive design. And they are at home in all major European cities. This suits them perfectly and completely authentically to the screenplay. For example, the G-Class, Sprinter, Unimog and Zetros are the ideal “hero cars” for the hard-as-nails requirements of John and Jack McClane”, continues Jensen.
For this installment of the Die Hard franchise, John McClane flies to Moscow to help his son Jack. In the process, he’s behind the wheel of various Mercedes-Benz vehicles including the Unimog! Read our story on the Unimog here. If the Unimog wasn’t enough, here’s the intimidating Zetros, Mercedes-Benz extremely capable off road truck staring menacingly from the depths of the transport plant!
The lead image for this article shows father and son facing off in front of the Mercedes-Benz Sprinter. Good product placement, we think. Read more about the Sprinter here.
Four indestructible Mercedes-Benz models play a key role in the battle for survival to save the world: the G-Class, the Unimog, the Sprinter and the Zetros. In addition to the ‘hero-cars’ the other Mercedes-Benz vehicles include the C-Class, Vito, E-Class Saloon as well as the new G 63 AMG, a GL-Class and a Maybach 57.
