In addition to the 40 posters, the Porsche Museum exhibition also includes sales brochure artwork by Hanns Lohrer. Visitors can view the famous red cover page of the 1958 356A catalogue showing a woman’s hand wearing an elegant glove and handling the gear shift of a Porsche with seeming effortlessness.
The poodle motif in the poster showing a refined young lady with a poodle on its lead at the lower right is a symbolic representation of the headline ‘Powerful elegance guided with ease’ a second visual meaning. The poodle is a recurring element in Hanns Lohrer’s work, and is even made the central motif of a 1960 Porsche poster entitled “I too, prefer Porsche”.
The Porsche Museum is open Tuesday through Sunday from 9.00 a.m. to 6.00 p.m. Admission is € 8.00 for adults, reduced admission is € 4.00. Free admission for children up to 14 years accompanied by an adult. Do let us know if you drop by the Museum.