Audi India launched the Q3 in India in two variants, the Base Grade Audi Q3 priced at Rs 26,21,000 onwards (Ex-showroom Maharashtra) and the High Grade Q3 at Rs 31,49,000 onwards. the High Grade variant gets the Audi sound system and Driver information system with colour display over the features available on the Base Grade variant.
“The Audi Q3 is a sporty, efficient and versatile urban vehicle. Every aspect of the Audi Q3 showcases Audi technology – the body, the drivetrain, the chassis and the assistance and multimedia systems and of course it has ‘quattro’. In fact, it is the ‘only’ compact SUV in its segment that offers quattro. These qualities make it an apt choice for the younger customer. The Audi Q3 positioning of “start young” clearly defines the category and segment that we are targeting. It is a car that inducts you into the Q life; a life of excitement, glamour and glitz. Going by the initial excitement that the Audi Q3 has raked up it is clear that it is not only the high-flying jetsetters who are driving in the Audi luxury but it is also a hot favourite with the young go-getters that want a slice of the Q life”, said Michael Perschke, Head, Audi India.
With the Q7 and Q5 becoming one of those automobiles you can flaunt your social status in, Audi India is projecting the Q3 as an aspirational vehicle for ‘Young’ India.