Honda is changing gears and competition beware!! The day after Bajaj launches its new motorcycle, Honda will launch the motorcycle that it hopes will take it to the top of the Indian market. Honda had previewed the Dream Yuga, the motorcycle that features the 110cc engine from its CB Twister and the looks of the 125cc CB Shine. A less known fact about the CB Shine is that Honda sells this unassuming motorcycles by the bucketfuls every month and that this has been the motorcycle that has been driving the growth of Honda in the motorcycle segment just as the Activa has been driving the scooter sales. A not very well known fact is that Dream was the operative word for Honda founder Soichiro Honda and the first ever motorcycle that he built was called the Dream D. In the South East Asian part of the world, the Super Cub look alikes also go by the name of Dream and Honda is number one in these markets. The observative people among you may have noticed the almost regular use of the word Dream in all communication that Honda uses. We know of Earth Dreams, Power of Dreams etc. So we also know what Honda is dreaming up for India.
It is also known that Honda has relegated TVS to fourth position in the Indian two wheeler market and also overtook Bajaj once in March for second position before dropping down to third again in April. However, Honda is snapping at the heels of Bajaj and the launch of the Dream Yuga could just catapult Honda into second position in the Indian market. However, it may need some time to reel in Hero because of the substantial gap between the first and the second positions in sales terms. Bajaj needs to develop less experimental and more well researched products if it has to stay ahead of Honda. As for Yamaha and Suzuki, hmmm, what can we say but all the best.
