Among the luxury car makers from Germany, Audi has been the underdog. But if the month of March is taken as an indication it seems that Audi has shrugged that position off. It has recorded sale of 1002 units in March 2012, the highest ever that it has sold in India and coming on the back of this strong performance has been the fact that Audi also has had a glorious first quarter where it has managed to sell 2269 cars (Jan-March 2012).
Here is the press release from Audi
Audi India records strongest first Quarter & highest ever monthly sales
- Records sale of 2269 cars (Jan – March 2012)
- Vehicle sale in March 2012 strongest with 1002 cars
- Impressive sales growth of 41 per cent over first quarter of 2011
- Plans further growth of sales/ service network and product offensive
New Delhi: Audi, the German luxury car manufacturer, recorded a strong first quarter with 2269 cars delivered in India between January to March 2012 – an impressive growth of 41 percent over the same period last year (1611 cars: Jan- Mar 2011). Powering ahead with its positive outlook for 2012, the brand with the four rings continued its growth trajectory with a sale of 1002 cars in March 2012 – a growth of 47 percent over the same period last year (681 cars: March 2011); which nearly equals Audi India’s annual sales figure of 2008 (1050 cars).
“Our impressive sales performance this quarter is testimony to the positive customer response to progressive design, world-class services and high qualitative network growth. We further strengthened our dealer network with the opening of a new Audi showroom in Nagpur recently and have planned for more developments on this front later this year. Our recently launched high performance sports Coupe Audi TT, has received an overwhelming response from customers across the country. Our business luxury limousine, Audi A6 and the Audi A4 have contributed greatly to this sales performance. This is the beginning of what we believe will be Audi’s most successful year in India to date and I am confident that we will continue to meet the needs and demands of the young and aspirational Indian luxury car buyer”, said Michael Perschke, Head, Audi India.
Audi continues to be the fastest growing luxury car brand in India. The brand with the four rings continues to be the market leader in the super sports car segment with its R8, RS5 and now TT and in the luxury SUV segment in India with its Q5 and Q7. The launch of the Audi Q3 later this year will further consolidate Audi’s leadership position in the segment.
“Learning from our 21 years of market leadership in China, our strategy of building a strong brand, a high quality network and a strong product portfolio is paying its dividend also in India.” added Mr. Perschke
The luxury carmaker will further expand its footprint to cover markets like Coimbatore and Lucknow this year while further consolidating its presence in Mumbai and Delhi. Dealerships will be announced in these locations shortly.
The Audi model range in India includes Audi A4, Audi A6, Audi A7 Sportback, Audi A8L, Audi Q5, Audi Q7, Audi RS5 Coupé, Audi TT, the super sports car Audi R8 and the Audi R8 Spyder available across the country: in Ahmedabad, Bengaluru, Chandigarh, Chennai, Delhi, Gurgaon, Hyderabad, Indore, Jaipur, Kochi, Kolkata, Ludhiana, Mumbai West, Nagpur, Pune and Surat. Further developments include Coimbatore, Delhi West, Lucknow and Mumbai South.